twentysix

Social Media Manager

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Summary of the Role
The role of a Social Media Manager is primarily to provide expert knowledge and social techniques to help drive strategies and tactical plans for twentysix current and future clients. The candidate should have the ability to understand a client’s business, brand and their customers to help drive the social media strategy and support with general social media planning and activity.

Person Requirements
A comprehensive knowledge of all major social media platforms and their application within a social media/digital marketing environment and responsibility for keeping individual and team knowledge up to date with the latest trends and how these trends may be applied to our clients and new business situations.
The ability to understand strategies and plan activity which works towards the defined KPIs.
To be passionate about the discipline of social media – this is manifested in your constant willingness to learn about new innovations and keeping abreast of rising and new trends within the discipline that can be applied to twentysix clients.
A strategic and analytical mind, always questioning and actively seeing for the ‘so what’ from all insight work to make strategies and recommendations relatable for clients.
Working knowledge of major social media advertising platforms, including;
Facebook business manager
Twitter ads dashboard
An understanding of marketplace listening and reporting tools and the relevant application
Basic understanding (or willingness to learn) the technical application of major social media platforms, for example,
Facebook Opengraph
Twitter card data
API capabilities/Firehose permissions
Competition rules ad regulations

Role Responsibilities
To be the social media specialist within the Content and Communications team.
Responsible for briefing and working closely with the Data team, to ensure that insights are presented in a way that a client can understand.
Support Senior Campaigns Manager to create social media strategies and have the ability to plan activity and campaigns once this has been signed off by the client.
Will be required to work with the Senior Campaigns Manager to support with the delivery of social media advertising planning and management.
Social Media advertising campaign strategy development and planning, developing audience insights, KPI setting
Social Media advertising campaign reporting
Campaign reporting and tracking – UTM tracking, behavioural retargeting, –Google Analytics tracking/analysis
Will be required to attend pitches, supporting the Strategists and Seniors within the team with social media knowledge.

Additional Duties
Key stakeholder in social media innovation – must be well versed in the latest social media trends and technologies and be able to effectively communicate these to clients and wider team members
Participate in social media workshops with clients and agency team members
Add knowledge and insight to social media campaigns at every opportunity
Attend regular industry events and read industry press to ensure knowledge is up to date and relevant to client base

Team
Mentor team members providing knowledge and support
Be a team player across all areas of the agency
Ensure more junior members of the team produce the required quality of work output
Efficient and profitable delivery of work
Ensure resourcing is accurate in paprika (time sheet system) Ensure you are aware before the resourcing starts what you are working on and what the brief is
Ensure you have everything you need to start work when booked

Other Duties as Assigned
twentysix is an expanding and changing business. This position reflects the general nature and level of work assigned to the role. It does not restrict the Board’s right to reassign duties or responsibilities at any time based on business needs if the work is similar, related or a logical assignment to the position.

Requirements
Skills/experience:At least 3 years’ online / marketing communications experience, with specific social media working knowledge.

Key Attributes: Ability to demonstrate high performance behaviours including influence, empathy, people development and team building. Ability to analyse and resolve problems quickly and effectively. Ability to select, develop and motivate staff. Able to demonstrate tact, diplomacy, discretion and maturity in relation to interacting with people at all levels. Ability to deliver true consumer insight at the highest level of planning.

Technology: In addition to the social media technologies referenced above you will need to be proficient in the use of MS Office Suite, Email and Internet.

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