Senior Producer – BBC Radio Cross Trails

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Job Introduction

BBC Radio Cross Trails is the team that leads and produces radio campaigns for the BBC’s high profile marketing messages.

As part of BBC Marketing & Audiences Creative, BBC Radio Cross Trails aims to have the highest standards in creativity and production.

We are searching for a Senior Producer to join BBC Radio Cross trails to cover maternity leave.

We are looking for a Creative who can come up with brilliant, workable ideas in sound; has excellent project management skills; and is at ease pitching to and working with all sorts of stakeholders, both internal and external.

You’ll be leading the relationship with, and producing campaigns for, some of the BBC’s flagship brands: BBC Sport and BBC Children’s, both based in Salford.

You’ll also have the opportunity to work with many other channels and brands from across the BBC.

Your work will be broadcast on the BBC’s fantastic portfolio of radio stations – and beyond, as we look ahead to where else audio might invade.

What’s not to like?

Role Responsibility

This role will require you to lead the creative development of key genres, working with our marketing clients and advertising agencies to make sure the genre delivers its potential across the radio portfolio.

You will be working to a brief to ensure the outstanding creativity in all campaigns. You will push creative boundaries and explore new forms of audio promotion across all media, particularly in the new media environment. To manage creative that challenges the traditional methods of cross promoting on BBC Radio.

The sucessful candidate will work collaboratively with the BBC’s advertising agencies in the creative development of radio campaigns and work with colleagues and freelancers to ensure that the most effective scripting solutions are found for each campaign.

You will be required to take part in regular two-way feedback sessions with the radio networks and to take part in regular creative reviews within the xtrails team and with clients in M&A and the agencies

You will lead the cross trails relationship with key marketing teams for an allocated portfolio of work and lead the cross trails relationship with BBC advertising agency teams working on the allocated portfolio of work

You will commission and develop freelancers from the freelance pool to produce promotions and to manage their work and manage good relations between the radio cross trails team and other departments within the BBC (including the network station sound teams) and to project manage external suppliers.

You will have detailed knowledge of how digital editing systems are used to construct highly produced promotions to a standard acceptable to all the national, regional and local stations and will be able to give precise, detailed feedback to producers working on digital editing equipment.

The post holder will use self-operated studios to direct & produce talent and act as a consultant to the BBC’s advertising agencies on sound production and how campaigns should sound on BBC’s networks

In an editorial capacity you will be aware of the BBC’s producer guidelines and ensure that they are rigorously applied to each campaign. You will ensure that the department’s compliance procedures are followed and that campaigns do not go to air before all of these have been satisfied.

You will be required to manage the budget allocated for the work portfolio at both a project and overall level and to set financial limitations for each campaign and to ensure that these are not exceeded.

You will manage fiscal budgets and will need to be aware of the team’s and the BBC’s financial guidelines and to apply them to each project.

The Ideal Candidate

The ideal candidate will have significant experience in radio and should be able to demonstrate a good working knowledge of the individual promotional styles of the major national radio networks.

You must have excellent grasp of radio production techniques and demonstrate a passion for radio.

NB a 3 minute mp3 demo demonstrating the above points should be e-mailed to Michaela Hallam ( on or before the closing date for the job. An accompanying text document should clearly show credits for each track and the extent of your involvement in each campaign Should also be able to prove experience of sensitive stakeholder management and ‘creative resilience’ (i.e. not compromising creative ideas)

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