twentysix

PPC Manager / Senior PPC Manager

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We have two vacancies – for a PPC Manager / Senior PPC Manager – to join our thriving PPC team in our head office in Leeds city centre.

To assist the Head of PPC/PPC team in the production, development & day to day management in delivering improved paid search performance against client KPIs.

twentysix offers a paid search service which encompassed the following disciplines:

• Google AdWords
• Bing AdCenter
• Remarketing and Display management
• Social Paid Advertising – Facebook/twitter

The role requires the ability to work across multiple clients websites, responsible for setting up and managing paid search campaigns for some UK’s leading brands.

Primary Duties and Responsibilities

• Keyword research
• Campaign and account builds and restructures
• Building new campaigns in AdWords and Yahoo!Bing Network
• Create compelling ad copy
• Competitor research and analysis
• Optimising campaigns to agreed budgets and targets
• Providing regular and ad hoc reporting on all aspects of performance
• Liaising with third party suppliers such as Google to ensure we are involved in all the latest Betas
• Making recommendations on improving client performance
• Ability to work within a team or on own initiative
• Ad copy and landing page testing
• Communication with clients via phone calls and meetings
• Ongoing testing and reporting
• Creation of client-facing and internal reports and adding commentary and insights
• Planning & forecasting (modelling)
• Training & mentoring of junior staff
• Assisting in new business forecasts and client presentations
• Liaising with internal teams within twentysix digital
• Experience of using competitor analysis tools

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