Blue Skies

Online Acquisition Executive, Greater Manchester, £24-26k

Our client, a leading name in the travel & leisure industry, is currently looking for a talented Online
Acquisition Executive to assist in driving quality traffic to the site via a range of digital channels,
including PPC and Affiliates.

Key responsibilities will include:
• Developing the online acquisition strategy to deliver the maximum customers to the brand within the targeted cost of sale targets
• Managing and leading the relationship with the PPC agency, ensuring all KPIs are achieved and that the brand is front of mind in all search opportunities
• Research, manage and implement PPC campaigns with the PPC agency including keyword account management and strategy
• Work with the group ecommerce team to ensure all products are pushed appropriately on PPC and relevant digital channels
• Traffic analysis, performance monitoring, and reporting and ensuring ROI analysis is reported
• Testing of new keyword strategy including copy changes and positioning.
• Develop the affiliate campaign with the network provider and developing and increasing the affiliate channel in line with the digital marketing targets.
• Work with the offline team to ensure communications message is consistent across online channels.
• Working with the ecommerce manager to plan and implement the online marketing strategy in order to meet the company’s targets and objectives

The successful candidate will have proven online acquisition experience (PPC, SEO, Affiliates) and strong Google Adwords knowledge along with experience of managing agencies and suppliers. Previous experience in the Leisure & Travel industry is desirable but not essential.

Online Acquisition Executive, Greater Manchester, £24-26k

Blue Skies Marketing Recruitment specialises in marketing jobs across Creative, PR, Clientside, Account Handling and Executive. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit and we`ll make sure we do our best to find you the perfect marketing role.

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