PPC Analyst

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An experienced PPC Analyst is required to join our Leeds team. The ideal candidate will have experience managing PPC campaigns across multiple sectors, although candidates with some experience in PPC, an analytical approach and a demonstrable desire to thrive in the role would also be considered.

Numerical, analytical and written skills are essential to the role in order manage, optimise and report on Paid Search campaigns.

Great communication is highly desirable in order work seamlessly alongside the PPC team, the client services team and the clients themselves.

key responsibilities.

Creating PPC campaigns to specific client requirements
Maintain, manage and optimise client PPC campaigns to deliver the best possible ROI
To make recommendations based on statistical data in order to achieve the campaign objectives
Provide weekly and monthly reports for each project managed
Provide keyword research as necessary
Make recommendations on landing page content to maximise quality score
Attend client meetings with the ability to provide campaign updates and strategic advice
Collaborate and communicate with key teams and personnel in the company to deliver a brilliant all round experience of epiphany for all clients
Other duties as directed by the Head of PPC or PPC Managers which are of benefit to the PPC Team or wider Performance Teams
skills required.

Excellent analytical, written and numerical skills
Good verbal communication skills with both colleagues and clients
Great organisational skills in order to balance multiple projects
An understanding of Google AdWords and equivalents such as Bing Ads
Appreciation of latest bid management and optimisation techniques
Be able to use Google Analytics and similar statistical packages
Understanding of a variety of tools available that can be used to research keywords, manage and optimise PPC campaigns

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