Planning Executive – CRM

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About Amaze One:

CRM by Amaze One fuses information, ideas and ambition into powerful, profitable and lasting relationships. Amaze One is out of the ordinary and challenges conventional CRM practice by offering a mix of on- and offline services that is unique.

The agency is the collaboration between St Ives companies Amaze Ltd and Occam DM Ltd. It has been set up to break down the inherent silos of traditional CRM processes, providing insight-driven creative communications by blending data and digital disciplines to engage customers and deliver long-term, profitable relationships for clients.

Amaze One brings together more than 40 years’ experience of digital and data services, and a deep understanding of people’s behaviour, into one powerful approach. Its offering includes a breadth of channel and data understanding in a united suite of services – each informing, and being informed by, the other. These include: campaign planning, selection and evaluation; acquisition; lifecycle management; business intelligence and analysis; customer experience planning; content creation; production; optimisation; data management and database design; and marketing technologies.

Amaze One has >35 staff based across four sites in London, Manchester, Bristol and Bath. Existing projects include work from existing Occam and Amaze clients.

What does this look like?

Identify – Through the use of information help an enterprise to enable its marketing departments to identify and target their best prospects and customers, manage customer contact opportunities and generate quality leads.
Inspire – The development of 1:1 relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying and inspiring the most profitable customers and providing them the highest level of service.
Inform – Making all relevant information clearly available to all levels within the organization in a seamless fashion, streamlining all existing and future processes.
Innovate – Driving an organization to the next level, enhancing the dialogue with their customers making innovative use of today’s view of the business and data coupled with today’s view of the market.

Purpose of the role:

The role is an excellent career choice for a Planning Executive looking to further their Planning career in the field of CRM. Joining our Planning Managers and Head of Planning, you will support, and work, on well-known brands which will, in turn, further develop your planning skill set through data-driven marketing and associated strategies covering data, creative, communications, digital and integration. This role will also support creating intelligent results through campaign evaluation and reporting.

Main responsibilities:

Amaze One’s Planning team is responsible for assisting with our Consumer Centric and Data-Driven planning approach, ensuring that opportunities for using data are optimised across all our client businesses. As a Planner Executive within this function you will work with our Planning Managers to contribute to the overall strategic approach for a client’s interactions with its customers.

We’re looking for a Planning Executive who is self-motivated, enthusiastic, eager to learn and ready to immerse themselves into our Clients sectors and individual brands. A keen reader (industry related) with an appetite to learn on the job whilst also self-develop will be key.

Skills & Experience:

It is essential that the Planner Executive is comfortable supporting our Planning Managers with the drafting and presenting to clients and internal audiences and has the ability to support bring the presentation of data to life in an interesting and informative way highlighting both tactical and strategic data uses.

Additional capabilities required:

• Understanding that data can be manipulated for analysis
• Understanding of how analytical problem solving can help Clients and how this application of analysis can support strategy
• Experience of dealing with List brokers to purchase cold data would be beneficial but not essential
• Experience in working within a Direct Marketing function either agency or client-side is required
• Experience of supporting the development of a data-driven strategy for clients, from the planning stage to evaluation, including developing targeting strategies

Special Features:

Frequent travel to Amaze One office locations (where required)
Occasional travel to Client sites (where required)

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