Blue Skies

Online Marketing Executive

Blue Skies Recruitment

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Online Marketing Executive, Leisure, Lancashire

Our client, one of the UK’s best loved and best known leisure destinations, is seeking an Online Marketing Executive to join their highly successful marketing team. This is a great opportunity for an Online Marketing Executive looking for a fast-paced, challenging role and with a number of key digital projects underway, and more planned for 2013, there couldn’t be a better time to join!

In this role you will drive and deliver the digital marketing strategy, creating an annual and monthly digital marketing plan to cover all 7 websites, eCRM, social networking and SEM activities.

Key responsibilities:
• Develop, build and maintain an online presence for the brands and businesses ensuring content is always relevant and up to date
• Create dynamic and interesting e-mail and newsletter campaigns informing customers of offers, products, events and collaborations
• Monitor acquisition traffic to ensure customers delivered are on target for brand objectives
• Provide content and copy for the on site screens, ensuring they are up to date
• Review and manage SEO performance and PPC campaigns
• Manage agency and supplier relationships
• Design and produce marketing materials and presentations using in-house software
• Manage the various databases held by the marketing and PR team and ensure they are regularly cleaned and updated
• Ensure all direct marketing campaigns conform to current data protection and data gathering laws
• Plan and deliver a range of advertising campaigns to support the brands and businesses
• Work with the offline team to ensure communications message is consistent across online channels
• Monitor and control the digital marketing budget
• Other ad-hoc duties when required

Key Skills Required:
• A good knowledge and awareness of the latest trends and internet digital practices
• A degree in digital marketing is advantageous and proven experience of digital marketing/e-commerce in transactional websites is essential
• Strong written skills with the ability to write copy and proofread accurately
• Visually literate with a strong sense of visual flair and creativity
• Able to develop and implement marketing plans
• Excellent administration, organisation and planning abilities
• Great communication and influencing skills and capable of building strong external relationships

Online Marketing Executive, Leisure, Lancashire

Blue Skies Marketing Recruitment specialises in marketing jobs across Creative, PR, Clientside, Account Handling and Executive. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit and we`ll make sure we do our best to find you the perfect marketing role.

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