National Marketing Manager

Right at Home UK

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So, in the past months we have become recognised as the #1 Franchise throughout the UK (beating household names in the Finals!); we have picked up the award for the best care employer in the UK and we are #1 in terms of Quality…Not bad eh?

Due to our success and controlled business growth, we are in the privileged position of requiring an outstanding National Marketing Manager to join our highly talented Right at Home UK management team; who, working closely alongside the Group Director, would have a very diverse role supporting a mixture of new and established Franchise business owners to deliver digital and traditional marketing activities, and materials, to our network.

The ideal candidate will live in the North-West area (Head Office is in Liverpool), have had experience in a similar capacity within a fast-moving industry; and most importantly have the attitude and desire to be the best!

To be a strong candidate for the position of National Marketing Manager you MUST be able to demonstrate that you…:

*Have a strong determination to be the best you are highly determined, driven and ambitious. You’re a team player whose goal is to leverage our Franchise business owners’ success.
*Can execute an inbound marketing strategy, drive web-based marketing campaigns and oversee maintenance/ development of the corporate and local Franchisee websites utilise a full marketing mix for our organisation’s marketing communications.
*Can demonstrate superb communications skills and show a natural ability to form strong relationships with a range of stakeholders, including Franchisees and partner organisations.
*Continuously improve the performance, content and usability of the company websites, creating and optimising targeted and customised landing pages and micro-sites.
*Implement, analyse and optimise organic and paid search engine marketing activities.
*Implement and execute email campaigns to nurture franchisee recruitment leads and recruitment of staff.
*Provide, and analyse, monthly digital marketing metrics and lead status reports.
*Build online communities for Head Office whilst supporting Franchisees to locally develop and manage content- based Social Networks and Blog Sites.
*Can develop and deliver first class “Marketing” training to our business owners.
*Can develop and optimise online marketing initiatives to drive client and staff acquisition.
*Manage the production of marketing materials including videos, leaflets, posters, flyers, newsletters and e- newsletters.
*Write copy for all marketing collateral, including brochures, letters, emails and websites.
*Monitor ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
*Organise and attend events such as conferences, seminars and exhibitions.
*Assist in the production of ongoing competitor analysis and reporting, with specific reference to pricing, presentation and promotion.
*Support Franchisees on their development of marketing plans/ strategies.
*Conduct market research – using Client/ Carer questionnaires and focus groups.

The successful candidate will be a focused, self-motivated marketer with creative flair who will bring digital marketing strategies to life; possessing the following essential values, experience and skills-:

*Either qualified through experience; or Bachelor degree in Marketing, Web Design/Development or a related discipline.
*A passion for all things relevant to marketing and evidence of delivering exciting and show-stopping campaigns/ content.
*A highly effective individual who has an eye for detail and is focused on improving business performance through superb campaign execution, reporting and evaluation.
*Experience with website development (word press), Online Lead Funnels, PPC campaigns, email marketing, SEO, online analytics and social networks.
*Excellent written and communication skills, including Word and Excel, with sensitivity to User experience & design
*Ability to demonstrate behaviour in keeping with the company’s core values of Teamwork, Respect, Integrity and Fairness

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