The purpose of the role is to create, manage and deliver strategic marketing solutions across various UK wide retail and/or leisure schemes. The strategies are to include the Marketing, PR and Event plans, Creative Campaigns and media buying within a set budget. The objectives of the marketing strategy is to drive footfall to each scheme (i.e. shopping centre/leisure scheme), raise awareness of the centre, assist agents with the wider lettings strategy (where appropriate) and enhance the customer experience.
- Managing and setting the overall Marketing & PR strategy, to include setting objectives for retail and/or leisure schemes and effective implementation of these.
- Create and deliver onsite seasonal event activity
- Identify commercial opportunities and align our PR and digital campaigns to achieve set KPI’s
- Reporting to clients, on-site management and tenants on a regular basis.
- Overall management of the marketing budget for each given scheme.
- Management of all appointed agenices, consultants, suppliers and commercial operators.
- Close liaison with Clients, Surveyors, and the Centre Management Team.
- Close liaison with third parties and stakeholders to grow Marketing opportunities.
- Conducting presentations of strategies, with the view to secure new business.
- To visit schemes as and when required to assess and report on the current Marketing.
- Managing social media content and performance for the schemes managed
- Identifying the latest digital marketing trends and technologies and implementing them across the correct channel
- Responsible for co-ordinating monthly and quarterly management reports, liaising with appointed agencies and on-site Centre Teams where required.
- Managing social media content and performance for the schemes managed by the team.
The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.
Interested? Send your CV to Rachel.firstname.lastname@example.org
POP Marketing is a trading style of Savills Management Resources Limited