European Marketing Manager (EMM)

Daddario UK Ltd

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Daddario European Marketing Manager – Recruitment Pack

Who you’ll be working for

D’Addario & Company, Inc. is the largest manufacturer of musical instrument accessories in the World and has been doing so since the 1600s. The product range includes strings, drumheads, drum sticks, reeds, mouthpieces and cables. The company designs & manufactures products under the proprietary brand names D’Addario, Evans Drumheads, Planet Waves, Rico, PureSound Percussion, and Promark Drumsticks. The company is a global leader in four major music categories: fretted strings, orchestral strings, woodwind and percussion accessories for musicians ranging from students to professionals.

Headquartered in Farmingdale, N.Y., D’Addario products are sold in over 120 countries. There are more than 1,000 D’Addario employees worldwide and thirteen D’Addario family members still work at D’Addario. They are privately owned and managed, and intent on continuing their forty year record of continuous growth and excellence in all of their product categories.

This is a brilliant opportunity for an experienced European Marketing Manager to join this hugely successful global brand, working closely with UK Managing Director to lead the development & implementation of the European marketing & communications strategy, working with key partners in key European countries to create cohesive approach to the European market.

What you’ll be doing

In this newly created role you’ll lead and grow a small European marketing team of direct and indirect reports to deliver brand consistent projects and activity, supporting global product launches and campaigns.

You’ll devise and deliver a strategic marketing plan using consumer insight and market analysis to drive success. Creating effective and engaging European & country marketing campaigns, you will grow brand awareness, driving loyalty and continued repeat business.

Tracking and managing competitor activity is also key, as is the collection and analysis of customer feedback and working with the wider senior team to improve European and Global marketing cohesiveness. You’ll develop and grow the marketing team as the business evolves and also identify and build strong relationships with partners, brands, retailers and specialist agencies adding value to the business.

What experience you’ll need

To be considered for this role you’ll need proven extensive European trade marketing experience. You will be a strategic and inspirational leader, not afraid to get hands on, you will be used to working in a fast paced, entrepreneurial environment, maximising internal resources and marketing spend. Strong brand development and management experience is key as is a solid understanding of customer segmentation and targeting to maximise commercial results. With a keen eye for creative detail and an appreciation of local market nuances you know what appeals to consumers and can translate that into engaging campaigns.

What you’ll get in return for your talents

In return you can expect a salary of £45,000 plus benefits and a progressive working environment with a great business in a really exciting period of growth.

What’s next?

We are looking to move quickly to appoint this role, but we won’t cut corners and are very much looking for the right candidate.

Please review the Recruitment Pack, if you interested by the Role Profile & Description, you can demonstrate significant appropriate skills & experience to fit the person specification and can illustrate STAR examples to show your fit against the key competencies, we would very much like to hear from you.

Please send your up to date CV and a covering letter detailing your fit to the role and required key competencies.

Shortlisted candidates will be asked to complete an online assessment prior to be invited to interview. Interviews will be conducted in mid February in Newcastle Upon Tyne. Interview candidates will be expected to prepare and deliver a business presentation at interview.

For more information or please contact Jason Legget at

Daddario European Marketing Manager – Recruitment Pack

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