Email Marketing Executive

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Contract Type:

Role Permanent
Salary Up to £25,000 Negotiable dependent on Experience
Hours Monday – Friday 9.00am – 5.30pm
Location Building 5A The Parklands, Lostock, Bolton, BL6 4SD
Horwich Parkway train station is a 5 minute walk from our building and we are just off junction 6 of the M61.

Hello! We’re
Since climbing the Sunday Times Top 100 list to become the 4th best company to work for in the UK, here at, we’re not only the nation’s largest online retailer of white goods, but a leader in innovation when to it comes to online retail service and technology!
Today, one in every three consumers purchasing white goods online will buy from us.

Why Work For Us?
Our motto is simple – we’re devoted to happy! A happy team makes for happy customers and so we do our very best to ensure you not only do what you love… but love what you do!

What’s the Email Marketing Executive role all about?

We are looking for an ambitious Email Marketing Executive to help support the delivery of a best in class email programme, developing the customer journey across multichannel touch points and driving the key kpi of increased repeat purchase frequency.

What will my responsibilities be as an Email Marketing Executive?

Implementation of the email programme

Working with CRM manager to deliver a market leading email programme.
Day to day creation of email communications and templates working closely with other business teams to deliver the most relevant and timely content.
Developing a deep understanding of the customer lifecycle, demographic and ultimately behaviour and then working across departments to support content creation, campaign management and multichannel integration to drive repeat purchase.
Day to day contact with the email platform.
Development of automated programme

Development of lifestage and behaviourally automated emails with the CRM manager.
A/B testing of automated programme
Optimisation of the programme

Subject lines
Time of day / day of week
Customer segments
Platform etc

Reporting and programme optimisation.
What skills do I need to have as an Email Marketing Executive?

1 to 2 years experience working within a successful email marketing function
Demonstrable experience with editing basic HTML in email templates
Self-motivated, passionate and driven to achieve results
Degree / Marketing qualification.
Utterly Brilliant Benefits
Not only do we recognise the value of our people, but we like to reward them too! We reward your dedication with this plethora of perks!

25 days annual leave plus bank holidays!
A New Year cash bonus just for turning up to work!
Free breakfasts, snacks & drinks all day, every day, plus heavily subsidised lunches
A hugely discounted gym membership at Bolton Arena (may come in handy with all of the free snacks!)
Childcare vouchers to take care of the little people
An enhanced Maternity and Paternity package for those with a new arrival
A cycle to work scheme to keep you trim (without slimming down your pockets!)
Staff discount on products plus plenty of other staff-only offers
Company pension scheme, with a healthy contribution from us
Our Engage Me programme – we’ll stump up 50% of the cost of any activity you fancy doing, so far we’ve done everything from snowboarding and scuba diving to Spanish lessons and cookery classes!
Four huge team social events each year… because we like to play hard as well as work hard
Make a Difference days – 2 extra days paid leave to spend helping out a charity or worthy cause of your choice

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