Alison Appleton

Digital Marketing Manager

Liverpool Vision

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Contract Type:

To lead the company’s digital and content marketing, providing leadership and direction across a range of brands, projects, campaigns.

• Oversee content published on all digital and social channels, ensuring it is interesting, relevant and valued by target audiences.

• Ensure the company’s brands are managed consistently and imaginatively across digital and social platforms.

• Lead on UX/UI to delivering creative and memorable customer experiences across digital and social platforms.

• Ensure a consistent voice and customer experience across these tourism, investment and corporate brands.

• Quantify success and efficiency of digital campaigns, including search, display and social, through analytic tools.

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