Digital Marketing Manager

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Contract Type:

Role Permanent
Salary Up to £50,000 Negotiable dependent on Experience
Hours Monday – Friday 9.00am – 5.30pm
Location Building 5A The Parklands, Lostock, Bolton, BL6 4SD
Horwich Parkway train station is a 5 minute walk from our building and we are just off junction 6 of the M61.

Hello! We’re
Since climbing the Sunday Times Top 100 list to become the 4th best company to work for in the UK, here at, we’re not only the nation’s largest online retailer of white goods, but a leader in innovation when to it comes to online retail service and technology!
Today, one in every three consumers purchasing white goods online will buy from us.

Why Work For Us?
Our motto is simple – we’re devoted to happy! A happy team makes for happy customers and so we do our very best to ensure you not only do what you love… but love what you do!

What’s the Digital Marketing Manager role all about?

The UK’s largest online appliance retailer, AO, is looking for a dynamic, passionate and positive Acquisition Manager to support the Head of Ecommerce in bringing the customer value proposition to life and ultimately attracting new customers.
At AO the customer lies at the heart of everything we do and as our Acquisition Manager, you would have the opportunity to define and cultivate how we deliver exceptional customer experience across the acquisition channels.

What will my responsibilities be as a Digital Marketing Manager?

Develop strategy in line with business objectives and sales forecasts
Optimise testing across data, media, proposition and creative to drive performance through a test and learn approach
Forecast, drive & deliver on target sales and return on ad spend across all online acquisition channels
Drive the promotions calendar in line with business requirements, manufacturer partnerships and competitor activity
Collaboratively work across departments, including customer insights, trade marketing, design, content, web development, multimedia and operations.
Work with the Acquisition Analytics and Business Intelligence teams to drive innovative projects, including real time reporting, attribution model, search bidding rules model and Google API
Help to drive the optimisation of the customer journey across all channels and platforms by feeding insights into the testing plan
Assist in launching new countries and ensure best practice, systems and processes are adopted across international acquisition teams
Coach, mentor and develop the Acquisition team (15 people) and foster a culture of autonomy and ownership
What skills do I need to have as a Digital Marketing Manager?

Considerable experience of delivering insight-driven B2C integrated retail digital marketing acquisition strategies, in particular paid search, affiliates and display (min 5 years)
An ecommerce background is required and offline marketing experience is beneficial
Passionate about customer driven integrated marketing
Have a strong track record of delivering quantifiable results through adopting a test and learn approach
Positive, dynamic and motivational leader who empowers people to take ownership
Team player who thrives collaboratively working across multi-disciplinary teams
Ability to clearly communicate the acquisition strategy to all levels of stakeholders
Strong numeracy and analytical skills to interpret key metrics and ability to analyse data and use it to inform decision making
Excellent time management and organisational skills
Aptitude to thrive in a fast paced, agile and changeable ecommerce business
Utterly Brilliant Benefits
Not only do we recognise the value of our people, but we like to reward them too! We reward your dedication with this plethora of perks!

25 days annual leave plus bank holidays!
A New Year cash bonus just for turning up to work!
Free breakfasts, snacks & drinks all day, every day, plus heavily subsidised lunches
A hugely discounted gym membership at Bolton Arena (may come in handy with all of the free snacks!)
Childcare vouchers to take care of the little people
An enhanced Maternity and Paternity package for those with a new arrival
A cycle to work scheme to keep you trim (without slimming down your pockets!)
Staff discount on products plus plenty of other staff-only offers
Company pension scheme, with a healthy contribution from us
Our Engage Me programme – we’ll stump up 50% of the cost of any activity you fancy doing, so far we’ve done everything from snowboarding and scuba diving to Spanish lessons and cookery classes!
Four huge team social events each year… because we like to play hard as well as work hard
Make a Difference days – 2 extra days paid leave to spend helping out a charity or worthy cause of your choice

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