plumbsltd

Digital Marketing Manager – Preston

Plumbs

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Overview

Plumbs are looking for an experienced B2C Digital Marketing Manager to head their digital in-house team in Preston. Reporting to the Senior Marketing Manager this role focuses on the development of all digital marketing channels, web development, PPC, SEO and CRO. The role requires liaising with the offline marketing management team to ensure that all digital communications are coherent and on brand across the board. The successful candidate would manage a small digital team to update 3 individually branded websites.

Responsibilities

Develop the overall digital marketing strategy, including responsibility for budgeting.
Management of 3 individually branded websites built in Umbraco.
Manage all online media spend working closely with the Senior Marketing Manager to ensure overall company objectives are met.
Management of all digital channels including PPC, Programmatic Display, Re-marketing and Affiliates.
Oversee Social Media strategy – both organic and paid to build and maintain a strong social media presence.
Develop the CRO program for all sites working with a digital agency for site development.
Development of marketing automation on site with the use of HubSpot.
Development of email marketing strategy using HubSpot.
Improving usability, design and content of the websites.
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements

Previous experience in a similar digital marketing role.
Strong track record of setting and achieving company kpi’s.
Project management skills.
Experience managing PPC, SEO and CRO programmes.
High level of experience in Google Analytics and digital reporting.
Experience with Umbraco CMS or equivalent.
Experience dealing with various agencies, across a mix of channels.
Ability to mentor and support other members of the digital team.

Desirable

Experience with WordPress.
Experience working with E-Commerce Sites.
Some hands on experience for PPC (AdWords & Bing).
Experience working with an older demographic.
Experience working with automation software.

Benefits

Competitive Salary.
Early finishes on a Friday.
Company contribution Pension Scheme.
Private Healthcare Cover available after 3 months.

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