Rachel Evans

CRO Analyst

EpiphanyEmployers Hub

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Contract Type:

This person will be in charge of conducting successful CRO campaigns for a range of clients, liaising with other team members to set up appropriate data gathering. Collating and analysing data from a wide range of sources including both qualitative and quantitative data. Conduct effect analysis of this data to provide recommendations and hypothesis to the client before conducting recommended tests using a range of online software.

Key responsibilities

Responsible for client projects from start to finish ensuring deadlines and expectation are met throughout

Organise and analyse the data gathering for a number of projects

Provide analysis for projects including recommendations where necessary

Establish testable hypotheses and conduct testing

Liaise with other company members in organising data gathering and online testing where needed

Provide feedback to clients on analysis and testing

Create and effective campaign plan to help clients achieve their business goals

Skills required

1-2 years’ experience

Understanding of google analytics and its applications

Understanding of VWO, optimizely or any other testing suites

Knowledge of data gathering software, such as Formisimo, Mouse Stats,
Whatusersdo.com, ETC.

Experience with gathering both qualitative and quantitative data

Excellent written and verbal communication skills

Ability to work independently or within a team

Self-motivation and driven with a willingness to learn and constantly expand
knowledge and skill set

Willingness to learn basic website coding

Desirable skills

Wider digital marketing knowledge, PPC, SEO, online PR

Google analytics qualified

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