Content Marketing Manager

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As a Content Marketing Campaign Manager you will be expected to own every aspect of your clients; building strong relationships and taking overall responsibility for everything from quality of work completed through to devising award-worthy, innovative & insight driven strategies. As a senior member of the department your focus should always be on delivering the best results for our clients, and supporting the vertical lead to deliver best practise content marketing strategies for your clients.

Role Responsibility

· Work with content marketing activation team to ensure project plans are delivered as per your brief

· Own your clients, being accountable for strategy, performance & output quality.

· Carry out advanced testing & performance analysis, assessing impact of activity on client’s business (attribution, RoPo etc.).

· Review internal & external audits that are run on clients, translating scores into actionable plans for the teams

· Own & manage client on-boarding & ignition process: from systems & finance set up through to meetings and status updates

· Influence & guide teams/clients on their search investment, always promoting innovation and insight driven plans

· Own ‘Account Development Plans’ for your clients, ensuring they are created in line with wider client objectives

· Continually review & suggest changes to strategy based on current performance and its impact to client’s business goals

· Manage client forecasts, reviewing potential delivery & ROI for existing new clients and assessing impact on client’s business

· Devise & drive strategies that are integrated across all digital channels, specifically search & social

The Ideal Candidate

· Quality assure all client facing documents

· Confident telephone manner & written tone

· Lead the search/social contribution to client meetings

· Present confidently and with impact

· Respond to client calls & emails within set time scales

· Work with team to understand & prioritise workloads, meetings etc.

· Share good work & industry updates to department

· MS PowerPoint – Advanced & be able to coach others

· MS Excel – Advanced & be able to coach others

· MS Word – Advanced & be able to coach others

· Google AdWords Editor- Advanced & be able to coach others

· Microsoft Desktop Editor – Advanced & be able to coach others

· 3rd Party Search Management Tools (DoubleClick, Kenshoo, Marin) – Advanced & be able to coach others

· Google Analytics – Advanced

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