• Responsible for the production of product specific marketing plans for the medium term under the guidance of senior marketing personnel.

• Develop robust tactical implementation plans for specific products with support as required from senior marketing personnel.

• Effective implementation of marketing plans within area of responsibility.

• Monitor and critically review implementation of tactical plans for assigned products against key performance indicators and instigate corrective action as necessary.

• Develop, source and ensure fulfilment of appropriate branding/support materials with agreed timelines and budgetary parameters.

• Establish and maintain effective communication with field force.

• Liaise effectively with internal functions within business to effectively process marketing tasks e.g. medical approval for materials.

• To prepare clear written briefs for external agencies and effectively coordinate the interface with such companies to ensure timely and effective delivery of work tasks.

• To commission cost-effective and relevant market research to support the development and evaluation of product campaigns.

• To prepare, closely monitor and control delegated budgets within areas of responsibility.

• Development of national opinion leaders as necessary.

• To design and deliver effective training interventions to field based staff as required.

• Proactively maintain a high level of knowledge regarding UK marketplace and therapy area(s).

• Produce marketing plans that comply with company standards and the ABPI Code of Practice, and contribute to the monitoring of compliance with such codes across the business.

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