Account Manager – Digital Communications

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The team the Senior Account Manager will be joining is made up of dedicated Client Services, Project Management, Creatives, Designers and Developers who work alongside you to deliver campaigns, assets and creative production across our Clients.

Purpose:

The primary purpose of the role is to be responsive to Client briefs and to translate strategy and relationships into commercial opportunities for Amaze.

Day to day, this requires responding to Client briefs and presenting commercially sound proposals and ensuring that the agency solutions are aligned to the broader network of agency partners that our Clients work with.

Additionally, the role demands the delivery of excellent client service to maintain and exceed client satisfaction, actively demonstrating the Amaze client service DNA and supporting the development of long-term account relationships.

Responsibilities:

– Producing strategic and creative responses to briefs for Client opportunities
– Partnering with Project Management to deliver Client solutions which meet agency KPIs, Client objectives, deliverables and deadlines, ensuring quality outputs are delivered
– Ownership of a number of existing client projects and support to Business/Account Director on larger accounts
– Development and management of strong relationships with new and existing clients
– Profitable management of accounts, with accurate commercial reporting to support both account, team and operational forecasting
– Ensure strong collaboration and engagement with the wider Amaze teams to maximise the quality of service delivered
– Proactively search for and share best practice and thought leadership with the client services team as well as clients
– Strategic consultation with clients where appropriate

Competencies:

– General understanding of all communications channels but a strong and demonstrable focus on delivering digital campaigns which integrate with campaign/brand/ATL activity (Display, PPC, DOOH, Campaign sites, APPs, SEO, email, digital POS)
– Collaboration and team work – management of relationships with Client partner agencies and different Client channel owners (ATL, Media, PR. Experiential/Publishing/POS) to ensure internal and external partners and departments are aligned in thinking, strategy, content and production
– Experience of working with data and analytics teams to define campaign metrics and report on performance
– Experienced in working to deliver campaigns against an overarching digital communications strategy and campaign plans, as well as some understanding of design & development including areas such as platform selection, SEO, analytics, content strategy
– Experience of managing a pipeline and all account administration

Advantageous Competencies:

– Experience in retail, leisure, hospitality
– Experience across B2B, B2C digital projects
– Experience of managing projects through from initiation to completion
– Experience of working in a multi-service digital agency

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