Tristan Morris

To take ultimate responsibility for developing advertising and communication strategies with senior clients, overseeing and maximising revenues from each account and all quality control and client service standards in relation to each client. The account director also has line management responsibility for relevant account managers and account executives and integration responsibility with digital, social and PR department heads.

Client responsibilities

– Overall responsibility for overseeing allocated client accounts
– Developing a detailed understanding of the client’s product or service, business culture, market and competition
– Developing effective and achievable advertising and communication strategies
– Monitoring and measuring return on investment vs agreed objectives
– Maximising revenue and profit opportunities from all work undertaken on behalf of clients
– Researching, writing and delivering relevant presentations
– Overseeing project management activity
– Managing budgets and costs effectively
– Attending and leading all significant client meetings
– Building personal relationships with senior client contacts
– Seeking opportunities for incremental client account growth

Management responsibilities

– Leading and training other members of the account teams
– Managing the work of account managers and executives
– Managing the appraisal process for all team members
– Providing agreed client forecasts to the client services director and finance department
– Setting and monitoring time splits for team members in conjunction with client services director
– Constantly updating own industry knowledge in order to provide an expert opinion and to guide others

Integration responsibilities

– Establish effective working relationship with social, PR and digital department heads
– Ensure communication on integrated accounts is effective
– Target opportunities to cross-sell integrated services to existing clients
– Oversee integration sessions for staff as part of the Stepping Stones programme

New business responsibilities

– Support the business development team as part of the new business process
– Provide advertising strategic input as required
– Take an active part in the pitch process, managing team resource as appropriate and presenting when necessary

Administrative responsibilities

– Ensure accurate records are kept for all client and management work
– Ensure adherence to the job management system in place
– Ensure that all timesheets are completed in a timely manner
– Ensure the work environment is maintained to a high standard

Key competencies

– Excellent breadth and depth of advertising and marketing knowledge
– Mature business awareness
– Leader and motivator
– Professional and consultative approach
– Focus on improving client service in terms of systems and consultancy
– Ability to identify team training needs

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