Head of Sales and Marketing

Bluetree Group

Bluetree Group operates through three Brands; Bluetree Maskbox, InstantPrint and Route1Print.co.uk. We retail our products to all sectors of the from small businesses to the largest High Street names.

If you are an experienced Head of Sales and Marketing then this could be the perfect role for you. Working as a member of the board and reporting directly to the Managing Director, your goal is to drive performance, lead an exciting team and to define the strategy to grow and develop the brand alongside working with our head of Customer Experience and Brand Manager to deliver the strategic vision for the brand.

Due to the nature of this role we are looking for somebody who is able to work from the office in Rotherham for at least 3 days a week.

The measures of success are

  • Department Revenue
  • Department Net Profit
  • YoY Growth – Revenue & Profit

Day to day would involve

  • Managing the CX & Brand departments to ensure we meet our commercial forecasts.
  • Acting quickly to keep the brand performing
  • Presenting to the board and taking ownership of brand performance

Overall objectives

  • To grow the Route 1 Print brand in both generated revenue and profit.

The operational tasks are:

P&L responsibility for sales channel

  • Forecasting & Budgeting commercial performance
  • Delivering revenue and profit in accordance to forecast
  • Reporting on performance to the board
  • Ownership of accounts at brand level 

Ownership of margin & costs

As head of Route 1 Print you will be responsible for the margin delivered through sales and the costs incurred by the brand. This includes

  • Ultimate responsibility for margin made on sales.
  • Ultimate responsibility for all costs incurred on Route 1 Print including marketing spend, wages and office costs.

Day to day would involve

  • Working with all departments in Route 1 Print to ensure margin and costs are kept in line.

Overall objectives

  • To preserve brand margin. 

Definition and delivery of brand strategy

You will be responsible for the long-term strategy for Route 1 Print. Both in defining the strategy and ensuring it is delivered.

  • Ownership of brand reputation and position in the market.
  • Increasing market share as part of our growth strategy.
  • Development of the brands USPs and proposition.
  • Ownership of long term and quarterly strategy.

Day to day would involve

  • Attending quarterly offsite strategy days to present quarterly strategy to the board.
  • Delivering quarterly strategy objectives.

The people manager tasks are

The Brand Manager and Head of CX both report to this role. You job will be to lead these two areas

  • The Head of CX oversees the Account management and studio teams. These are customer facing and responsible for all customer contact and brand reputation.
  • The Brand manager oversees our marketing and development teams. They contribute to the development of the brand, the marketing messaging and the product and pricing strategy.

Day to day would involve

  • Holding regular meetings to drive objectives in each area.
  • Challenging the management team on delivery of strategic vision.
  • Ensuring the team make proper commercial decisions.
  • Ultimately making decisions with commitment and fair reasoning.

Overall objectives

  • Development of a strong and stable team.
  • Delivery of strategic objectives.

The ideal candidate will have

  • Degree level business and management qualifications
  • Applied experience of leading a fast-moving team and driving high standards of performance.
  • Experience developed in both private manufacturing companies and e-commerce companies
  • Experience of working at a senior level in a rapidly growing business
  • Track record of successfully managing senior teams, including colleagues working in customer experience, e-commerce and sales and marketing
  • Working knowledge of developing a brand in line with customer expectations, allowing you to drive high performance and support the management team with quality advice, service, and recommendations.
  • Track record of managing high performing management teams
  • Experience of supporting managers to recruit, retain, motivate, and develop their teams
  • Excellent IT, Communication and Presentation skills
  • Ability to build strong relationships with stakeholders at every level
  • A strong desire to challenge, ensuring we always drive to get the most out of all brand activity

The benefits are

  • Competitive Salary
  • Great office facilities and a state-of-the-art production environment
  • Wide range of internal and external training available
  • Enrolment into the company pension scheme (after 3 months)
  • Free onsite parking
  • Enhanced maternity/paternity packages
  • Health Cash plan with various packages
  • Long service benefits
  • Critical illness and personal accident plans
  • Company and department social events 

The Company

Bluetree Group operates through three Brands; Bluetree Maskbox, InstantPrint and Route1Print.co.uk. We retail our products to all sectors of the from small businesses to the largest High Street names. Our combined office, production and training facilities are located in Wath Upon Deane which is located close to Sheffield, Rotherham, Barnsley and Doncaster. Our state-of-the-art 165,000 square foot facility is just a 15-minute drive from either the M1 or A1M and boasts ample free on-site parking. We’re also located on a major bus route which is just a few minutes away from the train stations of Mexborough, Swinton and Wombwell. Once you walk through our doors, you realise that people are central to all of our operations. It’s a place for curious and ambitious people at heart

To apply, please email your CV, with a brief cover letter to: Carl Westfield: cwestfield@bluetreegroup.co.uk


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