Marketing Officer

The work of the communications team at St Catherine's Hospice has never been more important. Engaging communications are keeping our supporters with us in spite of the physical distances, as we navigate the unprecedented times of a global pandemic.

To help keep us in their hearts and minds as we move forward in a climate of ongoing uncertainty, and to attract further new support for the charity, we're excited to be recruiting a marketing officer to enhance the work of our highly respected team.

An experienced marketer, the successful applicant will bring expert knowledge of effective and efficient marketing techniques which we can successfully harness to promote the hugely varied work of the hospice - from patient care and fundraising to education and volunteering. They will execute and deliver marketing activity via various on and offline channels, as we work to deal with the impact of on our income generation activities. 

An excellent communicator, they'll establish and nurture relationships with supporters and key stakeholders - ensuring people remain engaged and inspired by the work of the charity now and in the future.

Organised and precise, they'll have strong analytical skills allowing them to evaluate the success of their work - ensuring maximum return on investment for a charity which must raise £4million each and every year.

Key Accountabilities

Marketing: 

Research and provide professional insight into the most effective marketing tools and techniques available to the hospice in order to acquire new supporters and engage with existing audiences. Assist the communications team in the execution and delivery of these tactics.

Assist with the effective segmentation and profiling of donors to ensure targeted communications which are relevant to supporters and therefore more likely to result in an action/reaction.

Manage marketing budgets and ensure excellent return on investment for any spend.

Social media

Assist with populating, managing and analysing performance of the hospice and The Mill's social media channels.

Manage paid-for social media content and campaigns for the hospice and The Mill including: Advising about/researching the most suitable channels/approaches; working with the Design and Digital Content Officer to create appropriate and engaging content; managing budgets; analysing performance and return on investment; re-investing where appropriate; producing interim and summary reports.

Campaigns

Research, plan, manage and evaluate integrated, multi-channel campaigns off and online, encouraging supporters/potential supporters (warm and cold) to contribute towards the work of the hospice, with a focus on regular, sustainable income and legacy giving.

Grow and nurture relationships with supporters beyond these campaigns through ongoing, personalised, engaging communications which show the value of their contribution to the hospice.

Administration

Manage the St Catherine's Wills Service and annual Wills Week campaign.

Manage the administration of legacy donations.

Relationships

Work effectively as part of the hospice’s respected communications team and with other teams across the organisation.

Work effectively with external agencies e.g. design, print, paid media, as required.

Build strong relationships with key contacts and stakeholders around legacy giving and planning for the end of life e.g. solicitors

The successful applicant will join a thriving communications team which sits at the heart of the hospice, supporting the strategic aims of the organisation as it works to help more local people in Central Lancashire experience quality of life, to the end of life.

Closing date for applications: Wednesday September 30th 2020 at midday.

Interviews likely to be held week commencing October 5th. 

22.5 hours a week; 18 month fixed term contract

No Agencies

Expiry Date: 
30-Sep-20