Head of Marketing Effectiveness and Econometrics

Key Responsibilities:

  • Clearly articulating complex approaches to econometrics / marketing mix modelling and attribution in a way that is understood by both clients and the data science team
  • Applying a range of statistical techniques to challenges facing the marketing teams
  • Designing and leading analytical projects; writing reports and undertaking client presentations, ensuring that these complex techniques are clearly explained to a non-technical audience
  • Helping to grow existing customer revenues as well as winning new business
  • Applying data science to solve a wealth of client challenges

Skills Needed:

  • A deep understanding of the marketing world with significant experience, gained either working client-side or for a consultancy/agency
  • A specialist in econometrics / marketing mix modelling and attribution
  • A strong technical background, with hands-on knowledge of a range of statistical techniques
  • Commercially astute
  • Passionate about all aspects of data science
  • A wealth of industry experience
  • An exceptional track record in their career to date
  • A good degree in a numerate discipline is desirable but not essential

Interested? Please send your CV and cover letter through the link below.

Expiry Date: 
23-Oct-20