Marketing

Breathe PR is run by freelance PR consultant Carolyn Hughes, and is based in Stockport, Manchester.

As a marketing, copywriter and change specialist, my breakthrough thinking and creative execution empowers companies to be fearless in the face of chaos.

An experienced B2B marketer, with expert knowledge from the grass roots up. Can help with setting up campaigns, managing and monitoring, right through to setting strategic direction and providing consultative advise for brand and PR. 

  • Senior executive/director with wide range of agency and client side experience in highly competitive developed and developing countries and markets including UK and international FMCG brands and distribution, automotive, banking, F&B, financial services, government and public sector, information technology, retail and telecommunications
  • Commercially astute; profit focused with demonstrable track record of maximising revenues both from existing customers and through new business opportunities
  • Marketing led approach orientates any business around the fulfilment of customer needs
  • Entrepreneurial self-starter; business startup, troubleshooting, organisational transformation and turn around experience
  • Shaped the future of permission based marketing; developed innovative digital, mobile and social marketing communications techniques
  • Well versed in general and operational management, organisational transformation, project management, leadership, team building, talent recruitment, training and development, P&L and budgeting, business administration, new business, startups, B2B and B2C, international marketing, strategic positioning and planning, branding, customer service, digital, events, experiential, partnership, online and shopper marketing

All round marketing professional with 25 years' national and international experience in culture, tourism and sport. A common sense, straight forward, strategic thinker and leader who has helped destinations transform through regeneration, international events and visitor economy. My key strengths are management and leadership, and working in partnership with both public and private sector partners. All round generalist experience having worked in both the public and private sector, in agency and in-house.  My passion is for delivery and 'getting the job done'.

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