Digital Strategy

Foss Digital is a digital marketing consultancy born from the desire to provide knowledge and advice to businesses & agencies in a way that not only helps them grow, but works in innovative and strategic ways.

The name Foss Digital is based around a love of all things Icelandic and refers to waterfalls, in fact our current holding logo is based on Skogafoss, which is located in the South of Iceland.

As a business we are building up our client base and will be attending events in the near future, so do look out for us and be sure to say hello.

I have over 5 years experience in digital advertising working on small startups to enterprise level brands.

My core offering lies in helping businesses reach their audience profitably via PPC, Google Shopping, Paid Social and Remarketing.

Seedling Digital provides marketing and communications support for socially and environmentally conscious organisations of all sizes.

You may be a business or an individual operating in the third sector, or you may be a for-profit business with a focus on CSR and green credentials, or vegan, fair trade or locally sourced products.

Our favourite causes include environmental, veganism and animal welfare, mental health, greening, and equality-driven organisations.

Through myself and my network, I can support with:

  • Paid social
  • Paid search
  • UX and CRO
  • Organic search
  • Copywriting
  • Social media strategy
  • Performance analysis

An experienced B2B marketer, with expert knowledge from the grass roots up. Can help with setting up campaigns, managing and monitoring, right through to setting strategic direction and providing consultative advise for brand and PR. 

  • Senior executive/director with wide range of agency and client side experience in highly competitive developed and developing countries and markets including UK and international FMCG brands and distribution, automotive, banking, F&B, financial services, government and public sector, information technology, retail and telecommunications
  • Commercially astute; profit focused with demonstrable track record of maximising revenues both from existing customers and through new business opportunities
  • Marketing led approach orientates any business around the fulfilment of customer needs
  • Entrepreneurial self-starter; business startup, troubleshooting, organisational transformation and turn around experience
  • Shaped the future of permission based marketing; developed innovative digital, mobile and social marketing communications techniques
  • Well versed in general and operational management, organisational transformation, project management, leadership, team building, talent recruitment, training and development, P&L and budgeting, business administration, new business, startups, B2B and B2C, international marketing, strategic positioning and planning, branding, customer service, digital, events, experiential, partnership, online and shopper marketing

ACR Digital was founded with one simple goal in mind, to eliminate the unnecessary and focus on a simple three step strategy to develop any online business. We are specialist in customer Acquisition, Conversion and Retention.

Step 1 – Acquire 

Every business needs new customers but there is not a one size fits all approach, so we tailor make an acquisition funnel for your business. What specific niche does your product or service sit in, how do we operate in that area to get you the best cost per acquisition and the exposure.

Step 2 – Convert 

Your business exists to sell your product or service, how does your acquisition funnel affect your onsite conversion, what specific journey is your customer taking through your website, how can we get them into and out of the checkout as quickly as possible? Where are your onsite blocks, how do we eliminate these?

Step 3 – Retain

You have done all the hard work getting your new customers into the acquisition funnel, now you must keep them. What are you doing to remarket to them? How are your email flows set up? What incentives are you giving your customers to keep coming back? If you are a social brand what is your content strategy?

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