When I left full-time employment in a national marketing agency to become freelance in 2010, people were surprised – and those a little closer to home were trying to hide their concern.
Each Friday in The Wrap, one of the North’s leading media and creative figures will be giving us their take on the news covered by Prolific North over the last seven days. This week it’s the turn of Louise Vaughan, Managing Director of integrated communications agency Acceleris.
Research highlights that consumers are ready to embrace brands that care about the same things they do – and the benefits are huge, writes Julia Shepherd, insight director at MediaCom North.
This morning, the latest RAJAR figures have been released, showing the performance of radio stations up and down the country. Josh Wheeler, the general manager of Manchester-based broadcast specialist Markettiers analyses the results.
Each Friday in The Wrap, one of the North’s leading media and creative figures will be giving us their take on the news covered by Prolific North over the last seven days.
This week it’s the turn of Douglas Main, co-founder and creative director at Mirfield-based The Bigger Boat.
Nic Greenan, External Relations Director of East Street Arts and board member of the Leeds City Region Enterprise Partnership, runs us through a week in her working life.
