Each Friday in The Wrap, one of the North’s leading media and creative figures will be giving us their take on the news covered by Prolific North over the last seven days.
Paul Cooper, group managing director of MediaCom North, looks at the effect of Brexit one year on, and how brands can respond in this changing consumer landscape.
Andrew Brown, Executive Creative Director at Brass, runs us through a week in his working life.
This week Rozina Breen, Head of News at BBC Radio 5 live, runs us through a week in her working life.
This week Tom Lionetti-Maguire, Co-Founder of Little Lion Entertainment which owns the Crystal Maze experiences in the UK, runs us through a week in his working life.
Kate Mathews, strategic PR director of digital agency Stickyeyes, argues that in the era of fake news, authenticity will be the key to the future of influencer marketing.
This week Anne Kirk, Marketing Director at Swinton Insurance, runs us through a week in her working life.