Lou Cordwell can remember the exact moment she knew that a career in advertising was for her.

She'd always had a simple interest in "pretty things that communicated" but by the early 1990s had opted for the "sensible compromise" of a degree in economics at York. One day, some besuited men from Saatchi and Saatchi showed up to give a milkround careers talk with the title 'what's an account man?'.

On Prolific North News this week, we speak to Jonathan Wall, the Controller of BBC Radio 5 live and 5 live sports extra. He talks to us about his attempts to improve the station's news coverage, the impact of the move to MediaCityUK on output and staff, and how further budget cuts could lead to a reduction in overnight programming.

You wouldn't accuse Bryan Adams of lacking ambition. He wants to make a movie (he's already written the screenplay). He wants a pilot's licence (he's had a couple of lessons so far). Oh, and he wants £15m in his back pocket by the time he's 40 (he's 36 now).

On Prolific North News this week, we speak to Martin Boddy and Rob Shaw, the CEOs of Jaywing and Epiphany respectively. They talk to us about the reasons behind Jaywing's recent £18m acquisition of Epiphany, how it came about in the first place, and how they see the future for the new enlarged company.

On Prolific North News this week, we speak to Rob Irvine, editor in chief of the Manchester Evening News. He talks to us about how the MEN is surviving in an increasingly digital world, the decline in football comments on its website, the likelihood of any more editorial staff cutbacks - and whether he thinks the print version will still exist when the paper celebrates its 150th anniversary in 2018.

On Prolific North News this week, we speak to Tom Howard, chief financial officer of Stickyeyes. He talks to us about how Stickyeyes has established itself as the leading digital agency in the North, how it is coping with major updates to Google's algorithm, the plans for its London operation and whether it is going to open an office in Manchester.

The 250-year-old banking brand, Williams & Glyn, is set to reappear on the high street from spring next year. The bank will be the UK's sixth largest but in the North West and Yorkshire – W&G's historic heartland – its market share will be so substantial that it will effectively be vying for market leadership of the corporate sector with its current RBS stable mate, NatWest. Williams & Glyn's headquarters will be in Manchester.

On Prolific North News this week, we speak to Betty Drummond, managing director of Champion Media Group, which this week celebrates its 20th year in business. She talks to us about how she has built Merseyside-based Champion into the North West's largest independent publisher, and why she believes there is still a place for print newspapers in an increasingly digital world.

Prolific North News, in association with Quays TV, is a weekly broadcast interview with a senior media figure from the North who has recently made the Prolific North news pages, as well as a round-up of key stories from the week.

This week, we spoke to controller of BBC Learning Saul Nassé, who has revealed he is to leave the corporation after 23 years to take up the post of chief executive of Cambridge English Language Assessment.

With the dawn of big data upon us, Livelink managing director PK Vaish argues that digital agencies need to change how they package their services - and businesses should review how they buy them.


Subscribe to Features