Last week we looked at the astonishing speed technology is improving and infiltrating our daily lives with three key attitudes toward digital disruption. This week I’m going to share some practical pointers I’ve found useful when a business or organisation is looking to exploit digital advancements.
The shortlist for the Northern Marketing Awards 2014 is revealed today. Almost 200 entries were received this year, an increase of more than 35% over the début awards last year. The awards dinner on Thursday 16 October with the guest speaker John Maltby, CEO of Williams & Glyn bank, is shaping up to be the largest single gathering of the North’s leading marketers and marketing agencies in 2014.
Entries have come from a wide variety of companies, organisations, institutions and agencies from across the North and include many of the region’s and UK's biggest brands.
When I started off as a local government press officer in east Lancashire, the Accrington Observer had six reporters who were each dispatched to cover the council’s various meetings. Now the paper doesn’t even have an office in the town, writes Kevin Meagher, communications consultant, political blogger and former editor of Postcode Gazette.