On Prolific North News this week, we speak to Michael Gibson, MD of Fat Media. Following our exclusive story that the digital marketing agency has been sold to Cumbrian entrepreneur David Durnford, he talks to us about how the deal came about, where the company goes from here and whether it has any plans to move from its Lancaster HQ.

Full coverage of last night's memorable Prolific North Awards 2014, held at The Point at Lancashire County Cricket Club.

We have all the winners, as well as a review of the night, pictures and tweets.

With the current rise of mumpreneurs and the increasing number of women having children at the age of 40, modern motherhood is a completely different ballgame and brands need to reassess the way they speak to mums to avoid losing them all together, writes Hayley Peters, account director at Weber Shandwick Manchester.

Londoner Michel has enjoyed a career spanning the Foreign Office, Nato, advertising, research and academia. She currently heads up the body charged with communicating the economic benefits of engaging with Cheshire’s varied delights. This East End girl has done good.

Known more for its history than digital creativity, York has spent the last decade quietly reinventing itself as a city ready for the super-connected digital future. Is it now positioned to be the UK's next tech startup success story?

The daily court round up and in-depth reports from the council chamber have been the bedrock of local news reporting for as many years as the human need to disseminate information has been with us. But has the proliferation of social media and other digital formats disrupted all of that? Sarah Hartley takes an in-depth look.

The journey from Leeds University to a prestigious new digital appointment at one of America’s leading museums has been eventful - but also unplanned. Sarah Hartley meets up with Nancy Proctor in Baltimore to find out more.

On Prolific North News this week, we speak to Rob Morrice, CEO (EMEA & Asia) of Stein IAS. He talks to us about the reasons behind the decision to merge IAS B2B with New York-based Stein, the impact it has had on the agency, and whether there are any plans to move its HQ from Cheshire to London.

His recent background might have been in provincial newspapers, but when Ian Hamilton Fazey became Northern Correspondent for the Financial Times in 1980 he brought to the job a flair and authority it had not seen before and probably hasn’t since.

Ian was simply Mr FT. The branded bow-tie and pocket handkerchief duo became a trademark of his style, which encapsulated his intellectual and emotional involvement in Northern issues.

Lou Cordwell can remember the exact moment she knew that a career in advertising was for her.

She'd always had a simple interest in "pretty things that communicated" but by the early 1990s had opted for the "sensible compromise" of a degree in economics at York. One day, some besuited men from Saatchi and Saatchi showed up to give a milkround careers talk with the title 'what's an account man?'.


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