Social media and review sites are becoming increasingly popular as a way for consumers to engage with brands, whether that be letting them know how happy they are with the service they have received or venting their anger if something doesn’t quite go to plan, writes Liz Dimitrijevic, head of PR at Brass Agency.
Across the north, former newspaper journalists are among those setting up setting up new journalism enterprises to report on life in the region. But it’s not all about websites. Sarah Hartley sees a growing trend towards a different medium which might surprise the always-on wired world - print.
This week on Prolific North News, we speak to Tony Foggett, CEO of Code Computerlove.
With the Manchester-based digital agency this year celebrating its 15th birthday, he talks to us about why it has decided to open a London office, whether he would ever sell up, and why it's time for the agency to move out of its "comfort zone".
The BBC drama Happy Valley, which had us all gripped up until its very last moments last night, was the latest in a long line of successes penned by Huddersfield born writer Sally Wainwright. The playwright takes her place among a proud heritage of female northern writers known for being groundbreaking and radical. Bernadette Hyland explores the current state of play for women writing with a northern accent.
Keyword-stuffed content, cloaking and bought links refer to just a few of the many traditional search engine optimisation (SEO) tactics that once helped some website owners to drive their sites up to the strongest, most profitable positions on Google’s search engine results pages (SERPs).
This week on Prolific North News, we speak to Sara Wilde McKeown, Managing Director of Paver Smith.
Following our story that the Liverpool agency is planning to undertake a rebrand, she talks to us about what the new Paver Smith will look like, why she chose PR after a high-flying career in publishing with Trinity Mirror, and how the agency has fought back from its pre-pack administration in 2011.
Ahead of this evening’s Tonight documentary, ‘The Rise of Discount Supermarkets’ (ITV1, 8:00pm), Tim Downs, director at Aberfield Communications looks at some of the factors that allowed the discounters to gain a foot hold in the UK and why he thinks the ‘Big Four’ only have themselves to blame.
The curtain came down on two days of geekery, performance and all manner of digital happenings when the Thinking Digital event in Gateshead came to end last night. Sarah Hartley takes a look back over the event that has become a fixture for many northern creatives.
This week, we speak to David Grimes, Managing Director of My Parcel Delivery.
Following our story that My Parcel Delivery had hired a marketing team, he talks to us about why marketing is now a priority, how it intends to spend £1.5m of recent investment, and whether he has any plans to sell the company.
Publishers of all types and flavours - from global news organisations to marketing agencies to individual bloggers - have been left wondering just how the new ‘right to be forgotten’ ruling will impact on their activity. Sarah Hartley takes a closer look.