Welcome to the 2014 edition of the Prolific North Top 50 PR Agencies, the definitive list of the North’s leading PR agencies. The initiative is published in association with theEword.

The ranking is anchored on financial information taken from Companies House and also draws upon data submitted and verified by the agencies themselves including additional financials, headcount, client information and – where appropriate - confidential private background information.

The objective was simple enough: find the 100 Prolific Northerners, whoever or wherever they may be, and stick them in a list.

The reality was somewhat more complicated.

On the fifth and final day of Prolific Northerners 2014 - our attempt to find the top 100 media and creative industry figures in the North - we've released the last 20 names.

Combining the views of a diverse and expert panel of judges, readers' suggestions and our own research and investigations, we now our complete top 100.

Prolific Northerners has been supported by Weber Shandwick and Melbourne Server Hosting.

“We are going to go further than we have ever done before in opening the BBC to more competition. A competition revolution.” Tony Hall

How exciting it was to wake up yesterday to news of a creative revolution! I run the Manchester based independent production company Nine Lives Media, and I have to admit that as we first made our creative mark by producing Small Teen Big World for BBC Three, I have recently been concerned that Tony Hall may not be the right person to run the BBC.

One of region’s highest-profile digital advocates has opted for early retirement after more than a quarter of a century at the helm. Sarah Hartley talks to Dave Carter about the past - and the future - for the city’s tech sector as he bows out from Manchester Digital Development Agency.

Liverpool is an amazing place to be right now. The city is buoyant and if you are working in or around the digital sector there is a real swagger and air of positivity.

This sense of optimism and ambition in the sector is being enhanced by the presence of IFB 2014 in the city, and in particular the Digital and Creative Week that starts on Monday. This week brings together a vast range of events covering film, tech, gaming, and design and everything in between.

Owners and directors of agencies from across the North gathered yesterday afternoon to hear and quiz Martin Jackson, CFO of McCann World Group, Phil Dean, MD of Turn-Key London and Neil McKay, CEO of Lakestar McCann , about their varied experiences of building, developing, selling and buying agencies.

Marketing to older people can quickly conjure up very clichéd images of retired couples strolling on the beach or riding a bike along a country lane. Yet this massive and lucrative market is definitely no niche, it encompasses consumers from all walks of life who just happen to be over 50, writes Steve Moncrieff, client strategy director, EWE agency.

This week we speak to Hugo Sharman, Director, North at deltatre.

With deltatre heavily involved in the BBC's coverage of the World Cup, we ask him if the company is too reliant on the BBC as a client, whether its first operation outside London is proving a success, and how difficult it has proved to attract staff with the right skillset to MediaCityUK.

Sourcing new programming from outside of the M25 is high on the Channel 4 commissioning agenda.

This ultimately falls on the desk of Stuart Cosgrove, the channel’s director of creative diversity and “indie advocate.” In a wide ranging interview with Prolific North, Cosgrove talked about commissioning priorities for 2015, opportunities for production companies and, of course, the North.


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