The recent regional circulation figures provided yet more evidence of the rapidly changing reading habits of consumers. But what does all this mean for advertisers? Matthew Hatton, trading director at media buying agency MediaCom North, weighs up the future for the once proud regional media.
Copyright theft is a problem which many professional photographers find themselves falling victim to. But when this memorable news picture started appearing around the world with an entirely different photographer’s byline, the North East picture agency which owned the image decided to blow the lid on the issue.
“If a business, particularly a communications business, is built on just one
person, it’s not sustainable or scaleable in the long-term” maintains Nick
Melvin, the founder and MD of the 55 strong agency group delineo.
In the latest edition of our regular broadcast interview feature, Prolific North News, we've spoken to Mick Style, managing director of MEC Manchester.
He gives the background to the agency's recent biggest ever account win, talks about the significant impact it will have in 2015, and reveals where he is looking to take MEC Manchester over the next two or three years.
It should come as no surprise that over the course of ten years in digital, I’ve seen my fair share of “perfect storm” projects, where everything seems to have gone wrong all at once and nobody knows why, writes Dan Cryer, managing director of Block 8 in Manchester.
In the latest edition of our regular broadcast interview feature, Prolific North News, we've spoken to Alice Webb, chief operating officer of BBC England, including BBC North.
She talks about the BBC's plans for the regions now the 50% target has been reached, how it is maintaining quality amid departmental cutbacks, and whether the failed Digital Media Initiative will ever be revived.