Opinions

With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific North. Featuring takes and predictions from industry influencers and key figures, have a read today.

Richard Alvin, Group MD at Capital Business Media, explains why data remains so important - and why reports of its redundancy are greatly exaggerated.

Jonathan Moran

Jonathan Moran, Director at Better Placed Tech, explores the merits and best approaches to remotely onboard new junior tech appointments.

Karl Doran, Founder of Flow Creative - which recently created the new animated Children in Need TV campaign, the charity's first - explores why animation is so important, and has only become more relevant and useful following the COVID crisis.

It used to be one of the highlights of my year. Come November, we’d gather round, load up the Christmas ads, and spend a lovely half hour merrily ripping them to affectionate shreds, writes Imogen Tazzyman, Executive Creative Director at McCann Manchester.

Guy Jackson, Vice President at Teads Manchester, explores how the Scottish Government managed to handle public messaging effectively during the pandemic, using emerging technology to remain agile, inform citizens, and personalise communications.

Phil Storey, founder of WordPress website maintenance solution Glow, explains how to make the most of a website, and why you have to treat it like a conversation with users.

MiQ's Freddie Turner, Director of Strategy UK and Ivor McLaren, Senior Solutions Engineer, explore the new-found ways that marketers can use programmatic advertising in gaming and make the most of recent console releases.

It's time to investigate why so much of what's talked about and award-winning in agencies hasn't seen the light of day, let alone made a client any money.

Sian Williams, Audience Strategy and Planning Director at MediaCom North, explains how AI offers a future of increased automation, faster decision-making and ‘hyper-personalisation’ that will make marketing comms more effective and businesses more efficient.

Philip Wright, Group Data Strategy Director at MediaCom North, explains how embracing modelling can help to build out more accurate and trusted results.

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