Opinions

With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific North. Featuring takes and predictions from industry influencers and key figures, have a read today.

Steve McCarron

Business-to-business marketers have it tough. To be a successful agency partner, we need to understand the challenges of B2B and then set-up accordingly in order to really add value, writes Steve McCarron, managing director of gyro Manchester.

It’s no secret that everyone is trying to get under the skin of Gen Z: the generation that’s set to start dominating the workplace, writes Laura Cavanagh of Aberfield Communications in Leeds.

Katie Wadsworth, PR Consultant at Leeds-based Aberfield Communications, asks if there’s more to achieving a work-life balance than yoga workshops and free fruit.

Being involved in the ever-changing tech industry, the future of technology is of pivotal importance to Dreamr, and we fully embrace the acceleration of innovation in this arena, writes Jack Mason, CEO of Dreamr.

A new documentary marking 20 years since the arrest of prolific serial killer Dr Harold Shipman is being aired on ITV this week.

Research highlights that consumers are ready to embrace brands that care about the same things they do – and the benefits are huge, writes Julia Shepherd, insight director at MediaCom North.

TBWA\Manchester's Rebecca Brett writes about gendered thinking within the communications sector and what implications that has.

Wisdom has it that young people love all things digital, while old fogies like me are stuck tuning in to their wireless radios. That isn’t, however, always the case, writes Nigel Hughes, board director of Havas PR UK.

Damian Hanson, founder of cloud-based phone system, CircleLoop , on how the gig economy and the use of cloud technology can help bridge the mid-level talent gap being experienced by the PR industry in 2017.

Tim Heatley, co-founder of property developers CAPITAL&CENTRIC , looks at how changing workplace trends are driving higher standards in commercial development.

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