Opinions

With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific North. Featuring takes and predictions from industry influencers and key figures, have a read today.

John Higginson

John Higginson - CEO of Higginson Strategy, which works with organisations and individuals in the business of doing good - says we should stop perpetuating the notion of a North-South divide, and work together to tackle any inequalities and splits that continue to exist.

Jason Whitworth, Corporate Finance Partner at BDO, goes into detail about recent data the firm collected about the global and regional MarTech market, and what this means in the grand scheme of things.

Jade Evans, Senior Account Manager at Media Agency Group, breaks down the secret ingredients to a successful Christmas advert...

Beatriz Gonzalez, Senior Paid Media Manager at Media Agency Group, shares some advice on how to make the most of this year's Black Friday consumer frenzy...

Dave Nutter, Perfect Storm

Dave Nutter, Director of Leeds' Perfect Storm, says flexible working is redefining what the future of creative looks like - and traditional agencies need to work hard to keep up. It benefits workers, clients and agencies; and it's time to embrace the freelance revolution.

Stefan Hibbitt, Cefar

Stefan Hibbitt, Senior Developer at Cefar, the Leeds- and London-based digital agency, says user experience and user interface are some of the most important things for a business to bear in mind - with the potential to revolutionise your online performance more so than anything else.

Kate McNamee, Director of Marketing and Communications at Alliance Manchester Business School, explores the topic of how best to work your business strategy for your customers.

Joe Chetcuti, Front

Joe Chetcuti, Director of Front, says complexity has become the norm in agencies, despite the need for simplicity in the field. Agencies, he says, need to treat themselves like they would a client, and emphasise creativity and simplicity.

Ryan Williams, Its Gone Viral

Content Director at Its Gone Viral, Ryan Williams, says a drastic change is needed - police, press and platforms should unify their efforts to punish trolling and deter online abusers.

Social Chain's Head of Social Content, Stefan Evans, shares his thoughts on some of the major misconceptions regarding the use of video on social channels...

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