With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific North. Featuring takes and predictions from industry influencers and key figures, have a read today.
Rachel Smith is PPC Manager at Glowworm Digital, paid search specialists. She shares the two-way benefits allowing staff to work flexibly can have - and that it's not just for parents. After all, she argues, a relaxed and comfortable employee is a more productive one.
Keith Austin, CEO of Event Marketing Solutions (EMS), describes how face-to-face engagement with customers, fans and consumers is still the best way to grow any business – including one as enormous as Manchester United.
Digital stress is now ‘a thing’ according to health specialists; and technology’s relationship with stress is a key theme– highlighting how consumer’s digital experiences could actually be stressing them out.
When we decided to send a £400 leather jacket over to the United States, in the hope it would get worn by fashion blogger Adam Gallagher, we weren’t aware that this would be the start of something big, writes Nathan Alexander, CEO at global fashion brand, BODA SKINS.
Rachel McDonald, managing director of Dentsu Aegis Network North, and her team commissioned a global survey of 1000 Chief Marketing Officers from Tokyo to Manchester to find out how brands can win in a digital economy.