Opinions

With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific North. Featuring takes and predictions from industry influencers and key figures, have a read today.

Rachel Smith

Rachel Smith is PPC Manager at Glowworm Digital, paid search specialists. She shares the two-way benefits allowing staff to work flexibly can have - and that it's not just for parents. After all, she argues, a relaxed and comfortable employee is a more productive one.

Keith Austin, CEO of Event Marketing Solutions (EMS), describes how face-to-face engagement with customers, fans and consumers is still the best way to grow any business – including one as enormous as Manchester United.

Alex Bassett

Alex Bassett, director and lead technical consultant for many of the worlds major broadcasters, takes a look at whether automation really is the silver bullet people are looking for.

Refinery Group's Head of Strategy Alex Ashby talks about technological changes to content consumption, his obsession with Netlfix's Bandersnatch and what media channels need to do to live forever.

Jonathan McNamara, co-founder and CEO of digital consultancy RetroFuzz discusses the trends most likely to impact the industry in 2019.

Digital stress is now ‘a thing’ according to health specialists; and technology’s relationship with stress is a key theme– highlighting how consumer’s digital experiences could actually be stressing them out.

Richard Hanney, Head of Strategy and Creative Copy at ilk, discusses how to get over the initial sting of creative criticism and turn it into a productive force.

When we decided to send a £400 leather jacket over to the United States, in the hope it would get worn by fashion blogger Adam Gallagher, we weren’t aware that this would be the start of something big, writes Nathan Alexander, CEO at global fashion brand, BODA SKINS.

Tim Downs, director at Aberfield communications, looks at whether Channel 4’s move to Leeds will change the region’s PR landscape, as well as its TV.

Rachel McDonald, managing director of Dentsu Aegis Network North, and her team commissioned a global survey of 1000 Chief Marketing Officers from Tokyo to Manchester to find out how brands can win in a digital economy.

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