With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific North. Featuring takes and predictions from industry influencers and key figures, have a read today.

The growth of smartphones and tablets has opened up a hugely diverse platform for financial mobile applications, writes Adam Fleming, chief technology officer of Apadmi.

With more and more apps entering the market and rapidly becoming the preferred means to conduct trades and transactions, it has never been more important to make sure that mobile applications offered by a financial institution are safe, secure and appropriately reflect the brand values of that institution.

To pitch or not to pitch… is a question I often ask myself, writes Corporation Pop managing director, Dom Raban.

Sun Tzu, the ancient Chinese military strategist, and author of ‘The Art of War’ famously advised, ‘He will win who knows when to fight and when not to fight’.

A collective of like-minded individuals have come together to challenge the way agencies think about new business. Here co-founder of The Art of New Business Sarah Bradley shares five lessons drawn from research carried out with high-profile companies around the world.

Thinking of developing a mobile app for your business? Here’s a checklist to help ensure it has the best chance of success in a crowded marketplace, according to Garry Partington, CEO, Apadmi

On the 5th anniversary of its AppStore in July 2013, Apple announced that over 50 billion apps have been downloaded since it opened.

It goes without saying that, as a whole, we are spending more and more time on our mobiles not just to make calls and text, but also to browse the web, update our social status or watch the latest videos trending on YouTube. Of course, there has also been the prolific take-up of tablets over the past few years, writes Georgina Rayner of Fluid Creativity.

I had some figures put in front of me the other day that made me smile. Ninety three per cent of marketers believe themselves to be familiar with content marketing. Eighty six per cent of companies are using content marketing to attract or engage customers.

Following on from the publication of the Prolific North Top 50 PR Agencies, Daniel Nolan explains why PR agencies might hold more power online than they realised.

Despite the continuing times of financial uncertainty, the digital arena is a pretty good place to be. There may be a lot of competition but the pickings are rich, according to Livelink New Media’s managing director, PK Vaish, as long as you have a proven ability to make an impact on the client’s bottom line…

Oh to have been a fly on the wall as Google’s executive chairman George Schmidt met David Cameron yesterday. The astonishing events of the past few weeks surrounding the search behemoth’s tax bill have served to make the Prime Minister and Parliament look pathetic and weak and Google mighty and arrogant.

Google seem quite severely intent on refining their services - following their recent 'spring clean' which saw the termination of Google Reader, the media giant has quietly updated its Policy Change Log regarding advertising regulations, which will have an impact on anyone promoting their business through Google, writes John Kehoe, managing director of Media Agency Group.


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