Opinions

With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific North. Featuring takes and predictions from industry influencers and key figures, have a read today.

It's time to investigate why so much of what's talked about and award-winning in agencies hasn't seen the light of day, let alone made a client any money.

Sian Williams, Audience Strategy and Planning Director at MediaCom North, explains how AI offers a future of increased automation, faster decision-making and ‘hyper-personalisation’ that will make marketing comms more effective and businesses more efficient.

Philip Wright, Group Data Strategy Director at MediaCom North, explains how embracing modelling can help to build out more accurate and trusted results.

With long-term working from home now a reality, Josh Gray, Head of Partnerships at Northcoders, discusses why the skills to do it properly are essential if we want to thrive.

Chris Turner, the Digital Investment Director at MediaCom North, on why it’s time to look to the future and stop longing for the ‘good old days’ of targeting.

Sian Williams, Audience Strategy and Planning Director at MediaCom North, looks at how businesses can crack the identity nut while keeping in step with consumer expectations.

Andrew Banks, CEO of Venture Forge, notes that retailers are faced with more challenges than ever post-pandemic - challenges they can only overcome by embracing the idea of selling through online marketplaces, or face obsolescence as high streets empty.

Jag Panesar, Founder of Saltaire-based digital agency Xpand, takes a look at how the advent of social media in recent years has changed how consumers interact with brands - and the ways companies can stay relevant and in favour in the age of instant responses.

What’s the formula for tempting top-notch talent and finding a perfect match for your team or business? Vicky Pritchard, Co-founder of MuddyWellies, explains all about how to become the best candidate for your candidates.

Under Secretary of State for Apprenticeships and Skills Gillian Keegan, and Minister of State for Digital Caroline Dinenage, look at the schemes which are supporting the regional digital industry.

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