Opinions

With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific North. Featuring takes and predictions from industry influencers and key figures, have a read today.

Leigh Tymms

Leigh Tymms, Strategy and Planning Director at marketing communications agency Clarity, rejects the notion that being first to market necessarily means you'll lead the way. Instead, brands should focus on observing and managing trends, and making sure they're always adapting.

Chris Kenna, Brand Advance

This year, Christopher Kenna, CEO and Co-founder of Brand Advance, was shortisted for Entrepreneur of Excellence at the National Diversity Awards, hosted in the Liverpool Anglican Cathedral.

With the sad news about Thomas Cook hitting the headlines this week, and our relationship with Europe as rocky as ever, it feels like dark times for the travel industry. But that makes it more important than ever to turn these threats around and consider how best to future-proof tourism products, writes Ian Thomas of NGI Solutions.

Don't be the next Blockbuster

Matthew Soakell is the Senior PPC Trainer at specialist PPC management agency Mabo. He explains how PPC advertisers can stay ahead of the curve and avoid falling into complacent thinking, like a certain film rental company.

Sophie Morgan, HardSoft

Sophie Morgan is Head of Devices for Teams, HardSoft’s flexible DaaS solution for Apple and Windows devices. She explains how subscription and flexibility can enable your business to grow and improve your balance sheet.

Sonny Waheed, Vexed Gaming Co-director

If you’re trying to target anyone under the age of 35 and you haven’t got and eSports strategy, then you’re wasting about 75% of your marketing spend, says Sonny Waheed, Co-director of Manchester eSports Team Vexed Gaming.

Is age really a non-issue? Lucy Boland is Agency Director at Accord Marketing, which focuses on responsible, respectful and authentic brilliantly joined-up marketing. She discusses how brands can do more to speak to all ages in their marketing activities.

Jim Mawdsley, Generator

Jim Mawdsley, CEO of Generator, is a business strategist with extensive networks throughout the UK. He explores how businesses might learn from the example of North Eastern bodies coming together to tackle the technical skills gap, and get the digital specialists they're looking for.

Female-led companies don’t need special treatment, but we do need to approach the topic of investment in a different way. We have a huge challenge to overcome in the tech sector.

Allie Tattersall, Senior eCommerce Account Manager at Reprise, evaluates the three main areas she believes are needed for a future-ready eCommerce strategy...

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