With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific North. Featuring takes and predictions from industry influencers and key figures, have a read today.
Is age really a non-issue? Lucy Boland is Agency Director at Accord Marketing, which focuses on responsible, respectful and authentic brilliantly joined-up marketing. She discusses how brands can do more to speak to all ages in their marketing activities.
Jim Mawdsley, CEO of Generator, is a business strategist with extensive networks throughout the UK. He explores how businesses might learn from the example of North Eastern bodies coming together to tackle the technical skills gap, and get the digital specialists they're looking for.
Andrew Trotman, Director of It's Gone Viral, discusses the intimate link between social media and mental health - and how the platforms need to take even more action to inspire social change, and be a force for positivity.
When it comes to PR, local radio can often be overlooked or disregarded. Some PR professionals place emphasis on national media because of its reach, but this could be at the expense of the benefits offered by hyperlocal, writes Josh Wheeler, Head of Broadcast, North at Good Broadcast.
Bobbie Hough is Managing Director of communications agency Hough Bellis. Here, he shares his experience of setting up his business in an extraordinarily non-traditional way - and how it's worked for them.