Opinions

With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific North. Featuring takes and predictions from industry influencers and key figures, have a read today.

Is age really a non-issue? Lucy Boland is Agency Director at Accord Marketing, which focuses on responsible, respectful and authentic brilliantly joined-up marketing. She discusses how brands can do more to speak to all ages in their marketing activities.

Jim Mawdsley, Generator

Jim Mawdsley, CEO of Generator, is a business strategist with extensive networks throughout the UK. He explores how businesses might learn from the example of North Eastern bodies coming together to tackle the technical skills gap, and get the digital specialists they're looking for.

Female-led companies don’t need special treatment, but we do need to approach the topic of investment in a different way. We have a huge challenge to overcome in the tech sector.

Allie Tattersall, Senior eCommerce Account Manager at Reprise, evaluates the three main areas she believes are needed for a future-ready eCommerce strategy...

Love Island 2019

Rick Guttridge is CEO of Smoking Gun, a leading Manchester PR and social media agency. With so many questions around the real influence of the contestants, is it really worth brands engaging them?

Wyn Jones is the Creative Director of Design Reality, a product design consultancy based in North Wales

Andrew Trotman, It's Gone Viral

Andrew Trotman, Director of It's Gone Viral, discusses the intimate link between social media and mental health - and how the platforms need to take even more action to inspire social change, and be a force for positivity.

When it comes to PR, local radio can often be overlooked or disregarded. Some PR professionals place emphasis on national media because of its reach, but this could be at the expense of the benefits offered by hyperlocal, writes Josh Wheeler, Head of Broadcast, North at Good Broadcast.

Natalia Togher, Bugler Smith’s Client Services Director, takes a look at the future of advertising in the broadcasting world.

Bobbie Hough, Hough Bellis

Bobbie Hough is Managing Director of communications agency Hough Bellis. Here, he shares his experience of setting up his business in an extraordinarily non-traditional way - and how it's worked for them.

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