Our opinion pieces consist of insight from key players in the North's creative and digital industries. From their personal opinions on the latest trends to hot takes on industry topics, you can find them here.
Rachel Smith is PPC Manager at Glowworm Digital, paid search specialists. She shares the two-way benefits allowing staff to work flexibly can have - and that it's not just for parents. After all, she argues, a relaxed and comfortable employee is a more productive one.
Keith Austin, CEO of Event Marketing Solutions (EMS), describes how face-to-face engagement with customers, fans and consumers is still the best way to grow any business – including one as enormous as Manchester United.
Digital stress is now ‘a thing’ according to health specialists; and technology’s relationship with stress is a key theme– highlighting how consumer’s digital experiences could actually be stressing them out.
When we decided to send a £400 leather jacket over to the United States, in the hope it would get worn by fashion blogger Adam Gallagher, we weren’t aware that this would be the start of something big, writes Nathan Alexander, CEO at global fashion brand, BODA SKINS.