With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific North. Featuring takes and predictions from industry influencers and key figures, have a read today.
Plans were recently revealed for Therme Manchester, a £250m wellbeing resort opening in Trafford City in 2023. Last year Therme appointed Duncan Newbury as VP of Brand Strategy and Marketing Director. He explains how the company plans to market a brand new concept to the UK post-pandemic.
Matt Hicks, Head of Strategy and Content at B2B agency Lesniak Swann, explains how to reach disparate audiences and the importance of having a 'centre of gravity' for brand messaging that goes beyond top-level positioning.
Andrew Kirkcaldy, Co-Founder at By Gamers for Gamers, explores the opportunities thrown up by the BBC's recent decision to move a large portion of its programming and production activities to the North of England.
Laurence Cresswell, Paid Media Product Manager at Summit Media, challenges the notion that Facebook is the 'one stop shop' to success in paid social - based off the findings of the company's recent 'Voice of the Customer' survey.