Opinions

With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific North. Featuring takes and predictions from industry influencers and key figures, have a read today.

Jade Evans, Senior Account Manager at Media Agency Group, breaks down the secret ingredients to a successful Christmas advert...

Beatriz Gonzalez, Senior Paid Media Manager at Media Agency Group, shares some advice on how to make the most of this year's Black Friday consumer frenzy...

Dave Nutter, Perfect Storm

Dave Nutter, Director of Leeds' Perfect Storm, says flexible working is redefining what the future of creative looks like - and traditional agencies need to work hard to keep up. It benefits workers, clients and agencies; and it's time to embrace the freelance revolution.

Stefan Hibbitt, Cefar

Stefan Hibbitt, Senior Developer at Cefar, the Leeds- and London-based digital agency, says user experience and user interface are some of the most important things for a business to bear in mind - with the potential to revolutionise your online performance more so than anything else.

Kate McNamee, Director of Marketing and Communications at Alliance Manchester Business School, explores the topic of how best to work your business strategy for your customers.

Joe Chetcuti, Front

Joe Chetcuti, Director of Front, says complexity has become the norm in agencies, despite the need for simplicity in the field. Agencies, he says, need to treat themselves like they would a client, and emphasise creativity and simplicity.

Ryan Williams, Its Gone Viral

Content Director at Its Gone Viral, Ryan Williams, says a drastic change is needed - police, press and platforms should unify their efforts to punish trolling and deter online abusers.

Social Chain's Head of Social Content, Stefan Evans, shares his thoughts on some of the major misconceptions regarding the use of video on social channels...

Phil Morgan, HardSoft

Phil Morgan is Co-founder of HardSoft Computers, the UK's leading flexible computer leasing business. He explains the change and development of the workplace and workforce, and why the traditional purchase model needs to be re-evaluated.

Isabel Hughes, SalesOptimize

Isabel Hughes, Marketing Manager at SalesOptimize, presents recent research on the state of eCommerce in the UK. With Brexit on its way, and the possibility of no-deal credible, retailers are at risk across the board.

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