Opinion

For so long the champions of everyday low pricing (EDLP), this Christmas the big four supermarkets have been shown a clean of pair of heels as the discounters of Aldi and Lidl have stolen significant market share, writes Tim Downs, Director at Aberfield Communications in Leeds.

At best the experts are predicting that Asda will have held their own and at worst, as with Tesco and Morrisons, will have seen a significant drop – 2.6 per cent and 5.6 per cent in year-on-year sales for the six week Christmas period.

The continued national roll-out of 4G and wider adoption of free wifi by high street retailers and supermarkets will make 2014 the year that m-commerce finally joins the mainstream, writes Paul Mcgann, director at shopper marketing agency, Brass.

Stuart Maconie is a Professional Northerner. He lives, breathes, speaks, broadcasts, and makes good money from his calling. He even writes about it. For a lad born in Whiston, a sub-Scouser no less, he enjoys a pretty amazing career, writes Robert Waterhouse.

So, when the New Statesman in its wisdom devotes a special issue to The North, as it has done this week, who better to set the scene than – Stuart Maconie?

The 31 October 2013 is a day to be remembered. Not, as you may suspect, for the usual fancy dress, trick or treat and pumpkin carving but from this date, for the first time, proceedings within the Court of Appeal are to be televised.
It is not a historic day of the same magnitude as the moon landing, the end of the Second World War or the birth of Prince George of Cambridge but it is, nonetheless, a day of great significance which some welcome and others, like Jack Froggatt, Litigation Solicitor at North West law firm Brabners, treat with a degree of scepticism.

The growth of smartphones and tablets has opened up a hugely diverse platform for financial mobile applications, writes Adam Fleming, chief technology officer of Apadmi.

With more and more apps entering the market and rapidly becoming the preferred means to conduct trades and transactions, it has never been more important to make sure that mobile applications offered by a financial institution are safe, secure and appropriately reflect the brand values of that institution.

To pitch or not to pitch… is a question I often ask myself, writes Corporation Pop managing director, Dom Raban.

Sun Tzu, the ancient Chinese military strategist, and author of ‘The Art of War’ famously advised, ‘He will win who knows when to fight and when not to fight’.

A collective of like-minded individuals have come together to challenge the way agencies think about new business. Here co-founder of The Art of New Business Sarah Bradley shares five lessons drawn from research carried out with high-profile companies around the world.

Thinking of developing a mobile app for your business? Here’s a checklist to help ensure it has the best chance of success in a crowded marketplace, according to Garry Partington, CEO, Apadmi

On the 5th anniversary of its AppStore in July 2013, Apple announced that over 50 billion apps have been downloaded since it opened.

It goes without saying that, as a whole, we are spending more and more time on our mobiles not just to make calls and text, but also to browse the web, update our social status or watch the latest videos trending on YouTube. Of course, there has also been the prolific take-up of tablets over the past few years, writes Georgina Rayner of Fluid Creativity.

I had some figures put in front of me the other day that made me smile. Ninety three per cent of marketers believe themselves to be familiar with content marketing. Eighty six per cent of companies are using content marketing to attract or engage customers.

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