Digital stress is now ‘a thing’ according to health specialists; and technology’s relationship with stress is a key theme– highlighting how consumer’s digital experiences could actually be stressing them out.
When we decided to send a £400 leather jacket over to the United States, in the hope it would get worn by fashion blogger Adam Gallagher, we weren’t aware that this would be the start of something big, writes Nathan Alexander, CEO at global fashion brand, BODA SKINS.
Rachel McDonald, managing director of Dentsu Aegis Network North, and her team commissioned a global survey of 1000 Chief Marketing Officers from Tokyo to Manchester to find out how brands can win in a digital economy.
Business-to-business marketers have it tough. To be a successful agency partner, we need to understand the challenges of B2B and then set-up accordingly in order to really add value, writes Steve McCarron, managing director of gyro Manchester.
Being involved in the ever-changing tech industry, the future of technology is of pivotal importance to Dreamr, and we fully embrace the acceleration of innovation in this arena, writes Jack Mason, CEO of Dreamr.