Rachel McDonald, managing director of Dentsu Aegis Network North, and her team commissioned a global survey of 1000 Chief Marketing Officers from Tokyo to Manchester to find out how brands can win in a digital economy.
Business-to-business marketers have it tough. To be a successful agency partner, we need to understand the challenges of B2B and then set-up accordingly in order to really add value, writes Steve McCarron, managing director of gyro Manchester.
Being involved in the ever-changing tech industry, the future of technology is of pivotal importance to Dreamr, and we fully embrace the acceleration of innovation in this arena, writes Jack Mason, CEO of Dreamr.
Wisdom has it that young people love all things digital, while old fogies like me are stuck tuning in to their wireless radios. That isn’t, however, always the case, writes Nigel Hughes, board director of Havas PR UK.