My take on

Audiences are more alert than ever to the disingenuous PR opportunity, says Weber Shandwick Manchester managing director Heather Blundell.

Are France ahead of the curve with their new ‘Right To Disconnect’ legislation around work life balance?

Are AMPs and eCommerce compatible? Not yet, says PushON’s Simon Wharton.

This week Anthony Wong, marketing director of comparison site, on why financial service brands should use social media to make themselves more human.

This week Mark Appleton, managing director of The Agency Advantage, outlines his seven deadly sins for every digital agency to be aware of.

This week James O'Connell, Deputy Creative Director at Creative Spark, says the best agencies appreciate that a rebrand is a business critical job.

In this week's 'My take on', Paul Barnes, managing director of My Accountancy Place, identifies several common issues that can cost digital agencies.


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