Kate Mathews, strategic PR director of digital agency Stickyeyes, argues that in the era of fake news, authenticity will be the key to the future of influencer marketing.
Phil Birchenall, Projects Director at K7 Media, considers the tragic events of the past week in the light of rumours that Channel 4 and The Guardian may be moving North.
Sunny Deo, Creative Director at Access, explains the one key lesson he has brought home after years working in Dubai and Singapore.
Amy Hopkinson, Associate Director of the Corporate team at Weber Shandwick, asks what next for the newly elected mayors of Manchester and Liverpool.
Danny Turnbull, managing director of Stein IAS (EMEA), sounds a rallying cry for a new era of marketing.
Daisy Barnes, Allied London's head of PR and content, has called time on the word 'networking' from all of her company's communications and enterprise events. Here she explains why...
Audiences are more alert than ever to the disingenuous PR opportunity, says Weber Shandwick Manchester managing director Heather Blundell.
Are France ahead of the curve with their new ‘Right To Disconnect’ legislation around work life balance?
Are AMPs and eCommerce compatible? Not yet, says PushON’s Simon Wharton.
This week Anthony Wong, marketing director of comparison site MoneyGuru.com, on why financial service brands should use social media to make themselves more human.