Sure and Laduma team up for a VR view of Ross Barkley’s free kicks

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by Stephen Chapman

Everton fans will be given a unique view of how Ross Barkley takes his free kicks, following a tie in between Sure and Laduma.

The Liverpool-based studio have created a virtual reality, 360 degree film of Barkley taking a free kick at Everton’s training ground.

Laduma CEO, Ben Smith said it was a “genuine industry first”:

“To team up with a Premier League star and a well-respected global brand to create a piece of VR that gives fans unique and privileged access to one of their heroes was a huge challenge. Anyone who watches will get a glimpse of what it's like to stand in the shoes of a Premier League footballer. Ross took a keen interest in the technology and the end result. He was fantastic to work with.”