Leeds agency working on international campaign for Silver Cross

David Prior's picture
by David Prior

Leeds agency Brawl is working on an international campaign for leading nursery brand, Silver Cross.

Founded in Yorkshire in 1877, Silver Cross is renowned for its luxurious prams and pushchairs.

Brawl will produce a series of product films which will broadcast across the Silver Cross website and social channels. The films will be shot on location in Yorkshire and broadcast in countries spanning Europe, the Middle East and Africa, Asia Pacific and Americas.

Nichola Pass, head of marketing at Silver Cross, said: “Silver Cross is a brand with a truly global appeal and we’re looking forward to developing a range of films that will appeal to a worldwide audience. This campaign will help to cement our brand’s international reputation and growth.”

The brief is the first collaboration between Brawl and Silver Cross.

Brodie Harkess, chief content creator at Brawl, said: “Silver Cross is a great brand to work with and our international expertise is adding real value to the campaign. We are bringing an exciting product range to life for an international audience.”

Brawl recently announced it had doubled its team in London to support growth plans. It works with clients ranging from Depuy to 888 across several countries including Denmark, Germany and Australia.

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