Front behind new sportswear brand for Regatta

Stephen Chapman's picture
by Stephen Chapman

Sheffield creative agency, Front, has created, devised and launched a new brand for Regatta Great Outdoors.

R Activewear is a sports wear brand aimed at UK and European trade buyers, working in the corporate clothing, staff uniform and sports organisations sectors.

“Regatta is world leader in the development of innovative and cutting edge apparel so this brief was fantastic to work on. Activewear is a first class range which I’m sure will resonate with trade clients,” said Joe Chetcuti, director at Front.

Front created the brand name and its identity, as well as art-directing and photographing the full Spring/Summer 17 campaign. The agency has also come up with a full suite of marketing materials.

“We are really impressed how well Front understood the range and what it offers. The final brand – along with all the marketing materials - reflects exactly what we are about so the focus is now on making the collection a success,” added Jo Hawkins, marketing director at Regatta.

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