Brazen sets up “live” content division

Stephen Chapman's picture
by Stephen Chapman

Brazen is setting up a new digital production and content division, headed up by former BBC and ITV producer, Claire Hoang.

CEO Nina Webb explained that Brazen Live has been created so that they can produce material in-house:

"With the iron grip of video on social media and beyond, creative digital production is a hugely important part of the landscape now for PR agencies.

“We’ve created Brazen Live because our client campaigns deserve the latest and best creative digital production techniques. The fact we can now do everything in-house instead of out-sourcing means we have total control of the creative process from concept to share.”

Hoang joins from MEC Manchester’s Wavemaker, where she was director of digital engagement. Prior to that she was channel manager and content lead for YouTube at BBC Children’s.

She has worked on shows including Songs of Praise, Strictly Come Dancing and Sport Relief.

“Brazen immediately impressed me as a consultancy which clients come to for innovative and ground breaking ideas. In this fast moving world, we want our clients to lead, not follow. Brazen has the perfect mix of creative minds, client experience and bold behaviour to make this happen,” said Hoang.

“The climate is changing daily, so we’re positively investigating cutting edge technologies like bots, Alexa skills and live social video with, of course, broadcast quality video as a standard.”

She will be supported by another former BBC staffer, Sarah Hodgetts, who’s been recruited as creative producer.