Watch: Skipton asks customers to pause in first TV campaign for a decade

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by David Prior

Skipton Building Society is urging customers to take a ‘pause moment’ to think about their financial futures as part of a new integrated campaign developed by BJL.

The idea will be brought to life on screen in Skipton’s first television advert for a decade, launching on TV today.

Viewers will be prompted to take a pause moment of their own when the action and audio suddenly stop before a voiceover reminds them to think about how they might plan their retirement finances.

Watch the ad here:

The ad marks the start of a major new marketing campaign developed by Manchester and London-based agency, BJL, which includes direct mail, digital and social activity, plus branded assets for use throughout 2017.

Lynne Cook, head of marketing at Skipton Building Society, said: “Taking time out of our busy lives isn’t easy, we all know that, so we wanted to create a gentle reminder, a moment in time that would inspire people to take a pause - and perhaps use it to think about their future, how they manage their money and how we can help with that.”

BJL creative director, Richard Pearson, added: “The Take a Pause campaign has been designed to break through the endless chatter and multi-tasking of everyday life to offer genuine moments of reflection and real opportunity for change.”

BJL also works with the likes of Subaru, Ronseal and Swinton Insurance.