Rule 5 appointed by Italian restaurant chain

David Prior's picture
by David Prior

Rule 5 has been appointed by independent Italian restaurant group Pesto Restaurants to deliver its PR and marketing communications strategy.

The retained brief will see the MediaCityUK-based agency provide support for all eight restaurants, located in the North West and Midlands.

It will also be responsible for the marketing of all future developments including Pesto at Davenport Arms, the business’ latest £600,000 development due to launch in Marton, East Cheshire, next month.

Work is already underway with the agency working with the team to further raise the profile of Pesto Restaurants, developing group and regional specific programmes. Social media, CRM, events and communications activity are key components of the brief.

Sara Edwards, co-owner of Pesto Restaurants, said: “This is the first time we have looked to employ an agency and it was important for us to find a partner that fully understood our business as well as the sector.

“Rule 5 has a very good reputation in the industry. Their professionalism and knowledge of the sector was evident from the off and we’re confident they will contribute significantly to the future success of Pesto Restaurants. We are excited to start the new year with a new opening and a new partnership.”

The win expands Rule 5’s client portfolio in the food & beverage sector, with award-winning restaurant El Gato Negro and the North’s largest hospitality trade show, Northern Restaurant & Bar, among its other clients.

Rule 5's founding director, Julie Wilson, added: “Pesto Restaurants is an incredibly interesting business. The scope of work and openness of the founders to explore new strategic approaches as they look to the next phase of expansion makes this a particularly exciting brief; it’s great to be on board.”