Porridge launches with a hint of Chilli

Stephen Chapman's picture
by Stephen Chapman

Yorkshire Provender has employed Chilli to create the packaging for its first step into the porridge market.

The Leeds agency has previously worked with the brand on a range of new world soups.

“We have been working with the team at Yorkshire Provender for the last year on this project which included talking to consumers about what they wanted in one of the busiest categories out there,” explained managing director, David Whittle.

“Our initial research showed that consumers wanted a porridge that was healthy, quick and easy to prepare, full of slow release energy which keeps you fuller for longer and as well as different flavour variations it needed to taste great”

The 3 gluten-free flavours have just been released to supermarkets.

“There are a lot of ambient porridges on the market where you need to add milk or water. Our porridges are different as they are ready made, with fresh milk already added, ensuring perfect consistency, and simply heat to eat in minutes,” added Maria Townsend from Yorkshire Provender.