Merlin Entertainments appoints Mason Williams
Mason Williams will deliver 2 national PR campaigns for Merlin Entertainment’s Legoland Discovery Centre and Sea Life attraction in Manchester.
The agency has been briefed to drive national, regional and local awareness through public relations. This will be aimed at current customers as well as new ones.
It comes ahead of a £1m revamp for its Legoland operation at the Trafford Centre.
“Legoland Discovery Centre Manchester and Sea Life Manchester is a fantastic win for Mason Williams, it reinforces our expertise in the family and leisure sector,” stated senior account director, Joanne Greer
“There’s lots of exciting developments this year, at both attractions – we will be communicating key messages for each and highlighting cross benefits."
Jenn McDonough, the general manager for both attractions, added:
“The team at Mason Williams showed creative thinking and a clear understanding of our brand objectives. They genuinely feel like an extension of our team and they will be instrumental in communicating some of the company’s large-scale plans, for both locations, over the next year.”