Northern agencies collaborate on Virgin Racing’s Formula E car reveal

Stephen Chapman's picture
by Stephen Chapman

Mob Sport and Bark & Bite have combined to unveil the livery for DS Virgin Racing’s Formula E car.

Formula E takes place on racing circuits around the world, but using fully electric racing vehicles.

Manchester’s Mob Sport and Bark & Bite, which also has an office in Leeds, worked on the launch event for the new car.

This involved a race around MediaCityUK in the pouring rain. Film crews mounted cameras on quad bikes as they chased the Formula E car around the location. It ended with 360 “doughnuts” on the roof of a car park overlooking the city.

The film was directed by Lee Roberts and Christian Knowles-Fitton, with Ashleigh Cater, the director of photography.

DS Virgin Racing is a team involving DS Automobiles and Virgin Racing.

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.