Manchester-based 422 Shoots has facilitated a shoot featuring Jesus Navas and Aaron Ramsey to launch new football boots for New Balance.
The firm was appointed by London production company Pulse and creative agency ZAK.
The online commercial, Game On/ Game Over, was shot across two days in Manchester and Valencia and features Manchester City’s Navas, Arsenal’s Ramsey and Alvaro Negredo of Valencia.
The video launches New Balance’s new Furon boot and a new colour for its Visaro product.
https://youtu.be/azKStaBvk3Q
A purpose-built set was created with dynamic striped colours.
This was the third shoot 422 Shoots had facilitated for New Balance Football.
Previous campaigns include ‘Make Chances, Take Chances’ and #NBFootball.
Gemma Ackerley, client services director at 422, said: “We have a strong heritage in the football market and relish working with creative brands such as New Balance.”
