Kellogg’s returns to Dentsu Aegis following review

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by Stephen Chapman

Kellogg’s has retained Carat and iProspect, following a review of its media and creative digital services.

The company, which has much of its marketing in Trafford, called the review because the current contracts run out at the end of the year.

The two agencies will handle its European media account, which covers 31 markets in EMEA and all cereal and snack brands.

“We are very excited to continue working with Carat and iProspect. During the very detailed and thorough pitch process they reinforced the strong foundation of buying and planning already in place across the region. Importantly for us they also showed a commitment to drive media forward with a vision and a plan for how we will develop across the next three years,” said Chris Nolan, media and digital director at Kellogg’s EMEA, who managed the review.

Kellogg’s has worked with Carat since 2008 and iProspect was a brought in to drive digital performance.

“Kellogg's is such an iconic brand and we’re incredibly proud of our partnership over the past eight years.  Being selected, once again, is testament to the diverse capabilities within our network, and our ability to evolve our approach to reflect Kellogg’s needs and growth ambitions,” added Tracy De Groose, CEO Dentsu Aegis Network UK & Ireland.